2022年媒体消费者调查报告 (英)（附下载）

本篇报告共 39 页，为保障社群会员权益，仅展示前 20 页；成为会员后可无限制下载原报告与历史更新报告，日更新100+。

这是全行业报告圈的第1192期分享

来源 / Deloitte

本篇摘要

When it comes to digital entertainment, consumer choice has exploded over thepast decade. The unbundling of content propositions to individual studios, broadcasters, publishers and other players has scattered content far and wide.

While growth in digital subscription penetration across subscription video on demand(SVOD), music, gaming.

news and sport is slowing, we continue to stack more and more services in each of these categories.

Consumers are learning to navigate this complexenvironment though and we' re seeing more savvy.

proactive and frequent switching behaviours as consumers self-curate the perfect media bundle.

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