THE SEVEN QUESTIONS THAT LEAD TO CREATIVITY

1.\ Do you have any unique insights about your target audience or your industry? 

2.\ What is the opportunity, based on those insights? 

3.\ What’s popular and relevant in culture, right now? 

4.\ What  would connect with your audience at a deeper level and  cross-cultural borders?

5.\ What would create an emotional connection with the public? 

6.\ What would have value as a topic of discussion, due to being  resonant and meaningful?

7.\ What would engage, polarize, provoke, or entertain the audience of the creator?

The 14 different creative executions, or strategies, for influencer  marketing on Instagram are as follows:

1.\ Single Feed Post Campaign 

2\. Story-Only Campaign

3.\ Pairing Feed Posts and Stories 

4.\ Multi-post Campaign (Ambassador Program) 

5.\ Amplifying Brand Experiences 

6.\ Burst Campaigns 

7.\ Going Live for Maximum Authenticity  

8.\ Supporting Hero Brand Campaigns  

9.\ Driving Consideration Through Polls

10.\ Hyper Local Campaigns

11.\ Swipe-Up Lead Generation

12.\ Real-Time Recruitment 

13.\ Creating Content for Ads 

14.\ Using Influencers as Talent

The creative strategy scorecard

the common types of content creation on YouTube

Product Tutorial/Demo Video

Product Review, Hauls, and Unboxing Videos 

Lookbook

Memes and Comedy Sketch

Game Play

Brand/Product Shout-Out

Favorites

Writing an effective brief

1.\ Who are you and your company? (introduction) 

2.\  What does your company, product, or service do?  (background) 

3.\ Why are you reaching out to me? (context) 

4.\ What is expected of me? (brief) 

5.\ When is it expected? (commitment) 

\6.\ How will we be working together? (process) 

7.\ How much will I get paid? (compensation) 

8.\ What do you want me to do next? (call to action) 

9.\ How will this help me create content for my  audience? (benefits) 

10.\ Any chance that this could hurt my career or  personal brand? (risks) 

11.\ Are there other benefits for me that I should know? 

12.\ How do I know that I can trust you? (risk) 

13.\ Who else have you worked with? (social proof and  community) 1

14.\ How much time will this take? (commitment) 

15.\ When will I get paid? (terms) 

16.\ What are your marketing goals? (objective) 

17.\ What makes your product/service special? (unique  selling points)

the seven core principles of word of mouth

1. Solving a problem

2. Making it easy to talk about

3. Feel good to share

4. Evoke a sense that the world is an amazing place

5. Starting a conversation

6. Relevance to your core target audience

7. Exceeding your expectations

Creator-Centric Strategies

What creators expect

Why do you follow brands on Instagram?

What’s the number one mistake brands make when creating content on Instagram?

Too product-focused

Not consistent or with a clear theme

No interaction or answering questions in comments

No storytelling, personality, or authenticity

Too commercial, transactional and… boring!

Your content looks like a magazine ad!

What’s your number one challenge as an online content creator/  influencer? 

1.\ Creating high-quality content 

2.\ Beating the Instagram Algorithm 

3.\ Engage my followers

4.\ Reach a bigger audience 

5.\Coming up with new ideas 

6.\ Finding the time

7.\Getting collaborations with brands

8.\Stand out and be original 

9.\Create authentic and engaging collaborations 

10.\Posting frequently (every day)