展厅展馆设计中打造沉浸式空间的100种形式
全球展厅展馆设计创意与分享
前言
PREAMBLE
沉浸式空间是综合利用声光电技术对空间进行艺术化改造和数字创意的糅合升级，旨在营造一个能令观者沉浸在既设定场景中的多媒体数字空间，为观者提供一个触手可及、极具视觉冲击的沉浸式体验。沉浸式的要义在于故事的集中呈现与过程的自然绽放，是展厅品牌形象工程核心展示手段，也是作为展厅展示手法区别于普通宣传手法的关键所在。
展厅展馆中沉浸式空间重要性
沉浸式展厅展馆，关键是要营造"沉浸感"，所以打造展厅一定是要打造将声、光、电与艺术设计完美结合沉浸式数字展厅。在打造沉浸式展厅展馆时，首先要植入文化和创意沉浸元素。文化和创意沉浸元素的植入能在内容上丰富展厅展馆，可以让原本以营销为目标的展厅展馆，创造性地转换为一个体验空间场所，具体包括体验、行为、情感宣泄等，与参观者建立情感共鸣，增强参观者对企业文化的直观感受和认同。
The key to an immersive exhibition hall is to create a "sense of immersion", so to build an exhibition hall, we must create an immersive digital exhibition hall that perfectly combines sound, light, electricity and art design. When creating an immersive exhibition hall, the first thing to do is to implant cultural and creative immersion elements.
打造沉浸式展厅展馆，要注重五感叠加的沉浸式情感体验。如今，互联网的冲击正重塑着消费者的购买行为，娱乐与享受体验逐渐成为各大线下消费场所的打造核心。人们往往以身体感知世界的存在，沉浸氛围所营造的正是将人们的身体蜕变为感官系统，最大限度地调动人们的视觉、听觉、嗅觉、味觉与触觉，进而实现行为与情感层面的互动。
To create an immersive exhibition hall, it is necessary to pay attention to the immersive emotional experience with the superposition of five senses. Today, the impact of the Internet is reshaping consumers' purchasing behavior, and entertainment and enjoyment experience have gradually become the core of major offline consumption venues
沉浸式空间的作用是什么呢？
沉浸式展项一般包括环幕、弧幕、折幕、球幕、地幕、3D/4D/5D影院、全息投影、数字沙盘、幻影成像、墙面互动、镜面互动、体感互动、艺术装置、VR虚拟现实、AR增强现实等。在展馆展厅中，空间、场景与多媒体展项是一个整体性的艺术。所以很多时候是多种展项的综合运用，和声光电与艺术设计完美结合，从而呈现出一个沉浸式的体验空间。
Immersive exhibition items generally include ring screen, arc screen, folding screen, spherical screen, ground screen, 3D/4D/5D cinema, holographic projection, digital sand table, phantom imaging, wall interaction, mirror interaction, somatosensory interaction, art installation, VR virtual reality, AR augmented reality, etc.
沉浸式体验的迷人之处在于，它能让参观者充分利用多重感官，身临其境到场景里，达到全身心融入、沉浸和情感交流，赋予展示空间一种全方位新体验。走马观花的速食时代已经过去，走心才能适应行业发展的变化，多元化的沉浸式体验正在为文博、文旅、展览业带来更多的可能性。The fascinating thing about immersive experience is that it allows visitors to make full use of multiple senses, immerse themselves in the scene, achieve full-body integration, immersion and emotional communication, and endow the exhibition space with a new all-round experience. The era of fast food is over. Only by walking can you adapt to the changes in the development of the industry. Diversified immersive experiences are bringing more possibilities to the cultural expo, cultural tourism, and exhibition industries.
