12-17 汉译英练习
从中国制造到中国设计（报章）
中国公司想创造世界品牌，外国公司想增加在中国的销量，这些都正改变着中国的设计产业。中国制造商意识到，若他们想在本国市场脱颖而出，在外国市场崭露头角就必须设计更好的产品。索尼这样的外国公司也开始明白，从前海外公司常把随便什么地方设计的产品拿到中国来卖，而现在，中国消费者变得更加挑剔，他们不再那样容易满足了。
尽管全球大量的电子产品和鞋等都是中国制造，但这些产品的设计都是在欧美或日本完成的。中国公司制造自己品牌的产品时，通常是模仿国外。但如今不同了，他们都想开创自己的品牌。随着中国公司在设计上的改进，跨国公司意识到，他们的产品需要专门针对中国消费者的品味进行“量身定做”了。这些使中国设计产业开始繁荣起来。中国公司开始建立设计中心或雇人帮他们打造自己的品牌。成百上千的设计顾问公司在上海、北京和广州涌现。国外年轻设计师也开始拥入中国，想在这个全球最有活力的消费市场上一试身手。
现在，中国约有400所学院提供设计课程，每年有1万名毕业生。一些中国设计师获得国际大奖，许多人开始到米兰、东京、纽约等地工作。设计成为中国最热门的专业之一，甚至已渗入到社会生活中。
译文：
As Chinese firms wishing to create globally renowned brands, and foreign ones seeking to boost their sales in China, China's designing industry is witnessing a change. Chinese manufacturers have reach to the conclusion that only by designing better products can they expand their presence both at home and abroad. Meanwhile, foreign companies like Sony have realized that the days have come to an end when they can litter products designed anywhere into the Chinese market, since consumers in China are growing pickier and less easy to satisfy.
Although most of the electronic products and shoes are made in China, yet their designs are finished in Europe, the US, or Japan. (...) More often than not, Chinese companies used to mimick their foreign peers in product design. But now is different, they are all trying to create their own brands. With the modifications of home-made products in China, overseas companies have spotted the necessity to tailor their design to the taste of Chinese consumers. Consquently, the domestic designing industry is becoming prosperous. As the Chinese companies starting to establish their own designing centers or hiring people to create their own brands, hundreds and thousands of consultant institutes have emerged from cities like Shanghai, Beijing, and Guangzhou. Young foreign designers are also rushing into China, the most dynamic consumer's market, to show off their talent.
Right now, there are over 400 colleges and universities providing designing programme, cultivating 10,000 new graduates each year. Meanwhile, some Chinese designers are also winning () global prizes, and many are working in metropolises like Milan, Tokyo, and New York. Designing has become one of the hottest majors, and has already been involved into our social life.
TIPS FOR TODAY:
design industry→world of design 抽象名词不能接industry，sector
pickier→discerning，choosey，demanding picky贬义。
(...)→in the past 与nowadays对比，强调今夕不同
overseas companies→multinationals
Consquently, the domestic designing industry is becoming prosperous.
All this has resulted in a burgeoning adj. design market in the country.
hiring people→outside professionals professional vs. amateur / specialist vs. generalist
聚集的表达：①中性 flocking；②贬义 swarming / flooding
米兰、东京、纽约等地→中文句尾的“等”不用翻。
been involved into our social life.
affecting every aspect of daily life.
