由ECV主办的DMES 2023-第十三届数字营销与电商创新峰会将于7月6-7日在上海隆重召开！

本次峰会线上线下同步举行，将通过七大热点主题帮助品牌主突破模式能力，回归初心、精耕细作，实现可持续增长；提升产品能力，实现可持续长期增长；优化营销能力，集中媒体火力、改变用户行为；整合渠道能力，实现全域增长，从而在风起云涌的2023年脱颖而出。

The 13th China Digital Marketing And Ecommerce Innovation Summit hosted by ECV will be held in Shanghai from July 6 to 7th!

The summit will be held in-person and online.

On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.

热点话题Hot topics

• 经济新周期与消费复苏下，品牌商如何获得增长新动能

• 以消费者为核心，践行“本真零售”

• 品牌商如何与平台携手，实现全域新增量

• 数字时代，如何有效应对“隐匿”的消费者数据带来的数字营销活动挑战

• 全域兴趣电商，打造奢品营销增量新阵地

• ChatGPT与AIGC赋能元宇宙营销“新域场”

• 增流拓面，品牌电商如何突围

• 成熟品牌如何应用DTC直连消费者

• 打造娱乐化消费模式，助力跨境品牌本土化

• ……

• Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?

• Focusing on consumers and practicing "authentic retail"

• How do brands cooperate with the platform to achieve new omnichannel increase?

• Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?

• Omnichannel interest-based ecommerce, create a new position of luxury marketing growth

• ChatGPT and AIGC enable the "new scene" of metaverse marketing

• Increase the traffic and expand the scope, how should brand ecommerce keep growth?

• How should mature brands use DTC to directly connect consumers?

• Create entertainment consumption mode, promote the localization of cross-border brands

• ……

峰会亮点Highlights

• 20+家业内领先企业情报分享 20+问答环节

• 100+名参会代表

• 线上线下推广

• 与行业领袖及先驱展开现场交流

• 可供寻找商业机会的国际平台

• 会场提供同声传译 (中英文相互翻译)

• 20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions

• 100+ Delegates

• On-line and Off-line Promotion

• Gathering International Market Intelligence

• Onsite Communication with Industry Leaders and Pioneers

• International Platform for Business Opportunity Seeking

• Simultaneous interpretation (mutual translation between Chinese and English) is provided at the venue.

部分演讲嘉宾Partial Speakers

往届精彩回顾Review of previous sessions