可持续发展 / Sustainability

「释义」

可持续发展指在保护环境的条件下既满足当代人的需求，又以不损害后代人的需求为前瞻的发展模式。

可持续发展不简单的等同于生态化或者环境保护，一般认为它由三方面内容构成。

• 环境要素，指尽量减少对环境的损害。

• 社会要素，指仍然要满足人类自身的需要。

• 经济要素，指必须在经济上有利可图。

可持续发展强调三要素协调发展，促进社会的总体进步，避免一方面的受益以牺牲其他方面的发展和社会总体受益为代价。

「应用场景」

员工。在人才争夺战中，特别是针对千禧一代和Z世代人才，公司必须拿出重视社会责任的证据。长期调查问卷显示，40岁以下的人希望为与自己价值观一致的雇主效力。联合利华的可持续生活计划在2015年前后大行其道，该公司成为所在行业最受追捧的雇主。与我合作过的联合利华高管表示，可持续发展领导力是吸引和保留人才的关键。这样做的益处是双向的：公司需要员工的认可和投入，才能实现其可持续发展目标。

Employees. In the battle for talent, especially for Millennials and Gen Z, companies must prove that they are good citizens. Surveys consistently show that people under 40 want to work for employers that share their values. As Unilever’s sustainable living plan gained steam in the mid-2010s, the company became the most sought-after employer in its sector. Top executives I’ve worked with at Unilever cite its sustainability leadership as key in attracting and retaining talent. The benefit flows both ways: Companies need their employees’ commitment and buy-in to achieve their sustainability goals.

为了巩固这种关系，公司必须将可持续发展与气候相关行动纳入常规激励结构和体系中，亦即从高管至下级员工，所有人减少碳排放的努力都应获得奖励。公司通常不会公开具体的奖金比例，不过我见过的最重视这方面的公司规定是，员工奖金的1/4以上与可持续发展关键绩效指标挂钩。眼下是时候提升这个比例了。

To reinforce this relationship, companies must build sustainability and climate action into their regular incentive structures and systems — that is, pay everyone from the C-suite on down to cut carbon. They are secretive about the exact percentages, but the most committed companies I’ve seen tie at least a quarter of bonuses to sustainability key performance indicators (KPIs). It’s time to increase that.

《引领气候行动新时代》

安德鲁·温斯顿

2020年6月刊

“Leading a new era of climate action”

by Andrew Winston

编辑：马冰仑