【管理辞典】处理流畅度 / Processing Fluency

「释义」

处理流畅度是处理信息的难易程度。 感知流畅度是基于对感知质量的操纵处理刺激的容易程度。 检索流畅度是指从记忆中检索信息的难易程度。

「应用场景」

“简洁为美。”简洁的文字可以提高科学家们所说的大脑的“处理流畅度”。简短的语句、熟悉的词汇和简洁的句法，能够确保读者不必花费太多脑力就能理解意思。

“Keep it simple.” This classic piece of writing advice stands on the most basic neuroscience research. Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and clean syntax ensure that the reader doesn’t have to exert too much brainpower to understand your meaning.

相比之下，研究表明，中间嵌套从句的语句需要更长的阅读时间，并且会导致更多的理解错误。使用被动语态的大多数句子也是如此。例如，与“投资者喜爱利润”这个句子相比，“利润受到投资者的喜爱”改变了句子动词和直接宾语的标准位置。这样会导致理解准确度降低10％，并且需要多花十分之一秒的时间才能完成阅读。

By contrast, studies have shown that sentences with clauses nested in the middle take longer to read and cause more comprehension mistakes. Ditto for most sentences in the passive voice. If you write “Profits are loved by investors,” for example, instead of “Investors love profits,” you’re switching the standard positions of the verb and the direct object. That can cut comprehension accuracy by 10% and take a tenth of a second longer to read.

以上文字选自《哈佛商业评论》中文版2021年7月刊《优秀商业写作的八项科学法则》

比尔·伯查德（Bill Birchard）| 文

马冰仑 丨编辑