F1营销总监艾莉·诺曼将离职。

在美国媒体巨头 Liberty Media 收购F1后，诺曼于 2017 年加入F1。

在一级方程式赛车期间，她帮助发起“We Race as One”，F1发起"We Race As One"倡议,旨在解决体育和全球社群所面临的的问题,抗击疫情和谴责种族主义与不平等。

诺曼还帮助改进了一级方程式的社交媒体和，联合 F1TV 和 Netflix 推出纪录片“Drive to Survive”。

加入F1之前，她在本田、维珍传媒工作，重振了本田的汽车品牌形象。

艾莉·诺曼 个人简历

Formula 1

4 years 6 months

Director of Marketing and Communications

Feb 2018 - Present4 years

Director of Marketing

Aug 2017 - Feb 20187 months

2 St James Market

NED

The Marketing Society

Apr 2021 - Present10 months

Virgin Media

5 years

Head of Advertising & Sponsorship

Jan 2014 - Aug 20173 years 8 months

Budget multi-million, UK market, team of 10, reporting to Brand Communications Director. Responsible for leading a multifaceted team and agencies to drive shortlisting & demand for our brand through consideration, purchase intent and recommendations across our Sponsorship properties (Glasgow 2014, V Festival, EGX (gaming), Ideal Home Show, Southampton Football Club & BAFTA TV) and marketing campaigns. Functional responsibility for campaign strategy, communication planning, messaging, marketing communications. Role expanded to include development of Marketing Partnerships to drive growth within under-penetrated audiences segments.

Head of Advertising & Online

Sep 2012 - Dec 20131 year 4 months

London, United Kingdom

Budget multi million, UK market, team of 4, reporting to Director of Advertising & Sponsorship. Lead strategy, implementation and evaluation of Virgin Media’s ‘Consideration’ campaigns – both offline and online. Lead multifaceted teams and agencies towards a common Campaign goal. Ensure communication supports key business targets of net subscriber growth, Average Revenue Per User, No 1 for NPS and to become the UK’s favourite communications and entertainment provider.

Honda Motor Europe

6 years 11 months

European Communications Manager

Mar 2010 - Aug 20122 years 6 months

Budget £68m, 29 markets, reporting to European General Manager. Development and setting of Honda’s European Brand and Product Launch Strategy, with principal responsibility for delivery Awareness, Knowledge and Desire. Lead the European core agencies with the development of Brand and Product Launch communication planning. Manage the briefing, creation, sign off and production of all communications for Brand and Product Launch advertising including TV, Print, OOH and Digital. Provide leadership for local marketing teams in the development of their own local ‘tactical’ strategies and plans.

Selected Achievements

>5 TV campaigns (over 25 executions) recognized by European Marketing Community as some of ‘best in Europe’.

>Winner of Silver Lion in press for ‘Brand – Lightbulbs, Fish, Sweetcorn’ 2012.

>Winner of Bronze Cyber Lion for ‘Civic – The Experiment Game’ 2012.

>Winner of BTAA ‘Advertiser of Excellence’ 2012.

>Winner of Blades Digital 2011 for Jazz ‘This Unpredictable Life’.

>Winner of ANNAs ‘Campaign of the Year’ 2011.

Interim Head of Marketing, reporting to Executive Vice President

Oct 2009 - Mar 20106 months

29 markets, reporting to Executive Vice President (Ken Keir) creating a European communications department accountable for pan European advertising, consolidated media planning and buying. Creation of a euro digital strategy and the delivery of brochures and dealer launch materials. Change management of 29 communication teams across Europe with aim to achieve business efficiencies and build a consistent brand image in Europe. Regular meetings with EU Country Presidents to discuss and present structure of Marketing in Europe plus roles and responsibilities of Head Office vs. Local Countries. Regular updates presented to internal Board Members.

Selected Achievements

>2010 established centralised Media contract for 29 European markets whilst recovering £12m in ‘Lost Media Value’

>2010 Centralised media planning and buying for 29 markets – secured £108m for Brand, Product Launch, Tactical and Paid Search investment, whilst bringing £68m of investment into the central team.

Marketing Communications Executive

Oct 2005 - Oct 20094 years 1 month

To deliver high quality below the line marketing materials for new car launches. Overall marketing responsibility for Hybrid model line-up. Developed and managed pitch process for selecting lead European creative agency. Introduced and developed CGI as a credible, viable tool for use throughout our business.

Account Manager

Nexus

Nov 2002 - Oct 20053 years

To provide pan-European launch material for Honda Motor Europe, including photographic resource, brochures and film. Managed an Account Executive.

Account Executive

Bluehawk Design Ltd

Oct 2001 - Nov 20021 year 2 months

To provide BTL communication materials for Sony Professional and Broadcast and Callaway Golf.

Marketing Assistant

Janina International

Jan 2000 - Oct 20011 year 10 months