武汉市场调查开展汽车客户满意度调查
本文由上书房信息咨询（天津市场调查）出品，欢迎转载，请注明出处。中国独立第三方调研机构四川市场调查公司上书房信息咨询针对不同行业、不同对象进行了研究衍生，包括顾客满意度、满意度调研、客户满意度、物业满意度、员工满意度、商户满意度、患者满意度等不同行业、不同类型被访者进行针对性的研究模型。
汽车客户满意度调查通常包括以下内容：
1、购车体验：
·购车过程的顺利程度
·销售人员的专业程度和服务态度
·试驾体验和车辆展示
·交付和交车流程
2、车辆质量和性能：
·车辆的整体质量评价
·引擎性能和动力表现
·悬挂系统和驾驶舒适性
·刹车性能和安全性能
·燃油经济性和续航里程
3、售后服务：
·售后维修和保养服务的质量和效率
·零部件供应和配件可获得性
·售后服务中心的设施和设备
·售后服务人员的专业水平和服务态度
4、客户体验和满意度：
·品牌形象和声誉
·与汽车品牌的关联度和认同感
·售后服务的响应速度和问题解决能力
·车辆保修和质量保证的满意程度
·售后服务费用和价值感
5、推荐意愿和口碑：
·是否愿意推荐该汽车品牌给他人
·通过口碑和社交媒体对该汽车品牌的评价和反馈
6、其他补充问题：
·其他特定的调研内容根据需求定制
以上内容可以作为汽车客户满意度调查的参考，具体的调查内容可以根据实际情况和研究目的进行修改和定制。
深圳独立市场调查公司上书房信息咨询在2022年服务客户超过100家，包含了写字楼、产业园区、住宅、上海第三方满意度测评、景区满意度调查、满意度调查问卷、深圳公众民意调研、客户满意度调查、广州医院满意度测评、开展购物满意度调查、开展购物市场调查、满意度调查报告、第三方评估市场调查公司、第三方评估市场调研、第三方评估市场调研机构、成都市场调查、上海小区业主满意度调查等多种类型，调查项目覆盖了国内160余个城市，通过电话调查、网络问卷、现场访问、深度访谈、焦点小组等方式调研有效样本超5,000,000个。
The content of a car customer satisfaction survey
The content of a car customer satisfaction survey typically includes:
1、Purchase experience:
·Smoothness of the purchasing process
·Professionalism and attitude of the salesperson
·Test driving experience and vehicle showcase
·Delivery and handover process
2、Vehicle quality and performance:
·Overall quality assessment of the vehicle
·Engine performance and power delivery
·Suspension system and driving comfort
·Braking performance and safety features
·Fuel economy and range
3、After-sales service:
·Quality and efficiency of after-sales maintenance and servicing
·Availability of spare parts and components
·Facilities and equipment at the service center
·Professionalism and attitude of after-sales service staff
4、Customer experience and satisfaction:
·Brand image and reputation
·Association and identification with the automotive brand
·Responsiveness and problem-solving ability of after-sales service
·Satisfaction with vehicle warranty and quality assurance
·Cost of after-sales service and perceived value
5、Likelihood of recommendation and word-of-mouth:
·Willingness to recommend the automotive brand to others
·Evaluation and feedback on the automotive brand through word-of-mouth and social media
6、Additional supplementary questions:
·Other specific research content customized as per requirements
The above content can serve as a reference for a car customer satisfaction survey, and the specific survey content can be modified and customized based on the actual situation and research objectives.
