Renewal-Zone：费城公报大楼改造︱城市地标建筑的再诠释
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建于1955年的公报大楼坐落于费城，是一座在文化和建筑方面具有标志性意义的建筑，对其开展的适应性再利用设计将这座大楼改造成为一座当代生命科学大楼。建筑最初为美国发行量最高的午间报纸——公报（The Evening Bulletin）的总部所用，乔治･豪的原始设计在战后时期展现出具有前瞻性的先进形象，重新确立了该报作为市民生活的现代参与者的角色。由于临近30街车站，原建筑以简洁有力的设计对这一壮丽地标做出回应。经过抬升的建筑体量包裹着光滑的砖石表皮，坐落在细长的不锈钢柱上，构成东侧广阔的水平立面。这种微妙的不对称和利落感彰显出建筑的特色。
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
在20世纪50年代，深色的木地板、有限的自然采光和封闭的视野非常契合当时的报社氛围。进入21世纪，这里作为研究空间使用，则需要对建筑围护结构进行重新考虑。建筑被重新定义为新兴的Schuylkill Yards创新区的首个部分，致力于吸引在生命科学领域具有开创性企业精神的租户入驻。这通过对建筑主立面更换来实现，该立面曾在1993年的一次改造中被改变，大大削弱了原始的设计感。全新的大型玻璃幕墙很好地改善了自然采光和视野，为建筑提供了充满活力、光线充足的LOFT空间，以及优美的风景、火车站和远处的城市景观。室内租户空间由其他设计方另行负责。
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
改造为公报大楼赋予了全新的识别度，同时保留了原建筑的设计意图。整个建筑的玻璃砌体、不锈钢细部和窗户都得到了修复，建筑东侧安装了比例精良的立面。全新的高性能立面，延续了原始设计的构图精髓，被设想为跨越整个立面的单一平面，体现出城市界面上的大胆和对原始建筑的细致精心。红色的铝制框架悬垂于玻璃前，提供遮阴并将立面元素组合为独特的表达。新旧并立构建了跨越时空的对话，并为上个世纪中期的建筑翻新树立了典范。
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
改造后的公报大楼与临近的德雷克塞尔广场公园（取代了原地面停车场），构成了Schuylkill Yards开发项目的活力核心，也成为了通向大学城的显著门户。
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
The adaptive reuse of the Bulletin Building transformed an architecturally and culturally significant 1955 structure into a contemporary life science building in Philadelphia. Originally the headquarters of The Evening Bulletin, the country's largest circulation afternoon newspaper, George Howe's design projected a forward-looking, state-of-the-art presence in the postwar period, reestablishing the paper as a modern participant in civic life. A monumental response to the grandeur of the adjacent and iconic 30th Street Station, the original building was simple but powerful: an elevated volume wrapped in a smooth masonry skin sits atop slender stainless steel columns, forming an expansive horizontal eastern facade, marked by subtle asymmetry and assertive signage.
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
While deep floor plates, limited natural light, and closed views may have worked for a newspaper in the 1950s, a 21st-century research space demanded reconsideration of the building envelope. In repositioning the building as the first component of the emerging Schuylkill Yards innovation district, the goal was to attract ground-breaking, entrepreneurial life science tenants. This translated to replacing the building's primary facade, which in a 1993 renovation had been altered, greatly diminishing the power of Howe's design. An expansive new glazed wall dramatically increases natural light and view, providing well-lit, vibrant loft spaces with views of landscape, rail station, and city beyond. Interior tenant spaces were designed by others.
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
The project gives a fresh identity to the Bulletin while preserving Howe's original design intent. Glazed masonry along with stainless steel detailing and windows were restored throughout the building, and a carefully proportioned façade was installed on the building's eastern side. The new high-performance facade, conceived as a single plane spanning the entire elevation in the spirit of Howe's original composition, is bold on the urban scale while sensitive to the original architecture. A red aluminum frame hovers in front of the glass, providing shade and drawing facade elements together as a singular gesture. The juxtaposition of new and old establishes a conversation across time, and sets a paradigm for renovation of mid-century structures.
TODD MASON - © HALKIN MASON PHOTOGRAPHY
TODD MASON - © HALKIN MASON PHOTOGRAPHY
The renovated Bulletin Building, along with the adjacent Drexel Square park (replacing a surface parking lot), form a dynamic centerpiece for the Schuylkill Yards development and a memorable gateway to University City.
TODD MASON - © HALKIN MASON PHOTOGRAPHY
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