外刊精读 | 74《经济学人》：侃爷不是让阿迪最头疼的 | 考研写作翻译

The sports giants are running into hurdles.

Related words:

1. cut its profit forecast 下调利润预期
2. turn around 使好转，使有起色 e.g.The new management team turned the ailing company around in under six months.
3. tracksuit bottoms 运动裤
4. hoody 帽衫
5. snap up 抢购 e.g. The tickets for the concert were snapped up within three hours of going on sale.
6. ramp up 提升产能
7. slash 大幅削减
8. dump 倾销,甩卖 e.g. They accused the West of dumping out-of-date medicines on Third World countries.
9. rookie firms 新公司
10. signature chunky cushioning(hoka) 标志性的厚缓冲垫
11. underserved sports 小众体育项目

Vocabulary:

1. outburst (感情的）爆发、 an outburst of anger
2. brag v 吹嘘 e.g. She's always bragging about how much money she earns.
3. glitch n 小故障
4. kick off 开始，开球
5. tighten one's belt 精打细算

Nice sentence:

1. The company's share price fell to lows unseen since 2016.
2. (时尚化转型，体育品牌面临奢侈品牌和新兴品牌的竞争压力）A long-term problem is managing the move away from sports and towards fashion. This has exposed them to the competition at both the fashionable end of the market-where luxury labels are peddling trainers-and at the sporting end-where rookie firms offer innovative products that appeal to buyers' evolving perspectives about both atheletic performancee and matters like the environment.