BEC综述

商务思维
Simple & Clear
Gentle & Courteous
Logical & Well-organized (verbal map)
Sensible & Sensitive
Informative
Elegant & Humorous

Less is more!
Everything can be said can be said clearly.
Use short words. And avoid using long words.
ugly ×
ordinary,homely,average-looking
please, thank u
Please air the room.
Thanks for your listening/understanding/time/attention.
I'm afraid a mistake was made here. You're not the only one to blame. At least, we tried.
My schedule is tight.
I'm not ready to buy.
You could do better with help.
It's true that A is B, but it's also true that A is C.
Don't be a sprayer!
I'm hopeless at driving a hard bargain.
One figure saves thousands of words.
The board are pushing me to improve the figures.
Elegance is an attitude.
Are you here for business or pleasure?  My business is my pleasure.
Thank you for your flattering introduction. I hope I can live up to it.
self-depreciating-humor

First, second, third
job self-introduction
first, team-work spirits.
second, communication skills.
third, respect for the job.

* Business Background
book
bookkeeping：keeping track of income and expenditure 记账
order books 订单  bankbook 存折
line
The line is busy. 占线
line of business 行业  In our line of business, we can't afford unreliable delivery.
                                 What line of business are you in?
top-of-the-line 高配，高端的，前端的，尖端的
line manager 业务经理，业务主管
production line 生产线
There's a fine line（完美的线） between love and hate.
Don't cut the line（美）/queue（英）.
chip
fish and chips
You can't put it into a chip, the strength of human heart.
blue chips 蓝筹
house
buy or rent a house（别墅）
buy or rent an apartment（买房租房）
warehouse 仓储
coffee export house 公司
finance house
in-house training
house style

I spotted a gap in the market.
get through=finish  assistant 助理  memo 商务便函
managers of each department concerning this
The meeting seems to go pretty well. There're one or two points I would like to have
got through, but I can have my assistant send up memos to the managers of each
department concerning this.
Examination is not our destination, but our destiny.

常考职能
Sales & Marketing 销售与营销
There was nowhere to buy something cheap yet healthy at lunch time. And I spotted a gap in the market.
We're now looking outwards, the developing market of East Eutope.
We had some excellent ideas for expansion last year, when we moved to Mid-eastern market.
Marketing is to introduce a product to the market.
Marketing is buying and selling, and creating that atmosphere.
Marketing is to find the wants and fill them.
‘Marketing’conjures up the term selling，influencing，persuading
‘Marketing’is finding and stimulation buyers for the firm's output
‘Marketing’involves product development, pricing, distribution and communication
It involves the changing needs of customers and the development of new products.
Sales department, sales person
Sales: describe what a business sells and the money it receives for it.
sales forecast, sales growth, sales target, sales volume (销量，销售额）=turnover, revenue

Finance（Accounting）财务
Finance is often defined simply as the management of money or "funds" management
WC: working capital 运营资本（现金+存货）
cash flow 现金流   cash flow situation
overheads 运营成本
portfolio 投资组合，项目组合（文件夹）
piggy bank 存钱罐
finance vi/vt   融资；为...提供资金
finance=raise money; finance a car/an apartment; finance our advertising campaign
financial department
CFO=cheif finance officer
We're really not too interested in how much your campaign could cost, so don't worry about your budget (planned expenditure).
Barry suggested that I pass it onto the accounts department to see if they could make more savings.
I wrote to them last week thanking them for their help over accounting matter.
current assets / fixed assets / intangible assets

HRM（Human Resources Management）人力资源管理 （Training, Recruiting）
I work here as an HR manager. Part of my job is training and recruiting.
It is responsible for the attraction, selection, training, assessment, and rewarding of employees, while also overseeing organizational leadership and culture, and ensuring compliance with employment and labor laws.
personnel manager
changes in personnel
staff turnover
pay package 薪酬组合
training scheme

Management of Info. System 信息系统管理
A management information system(MIS) provides information which is needed to manage organizations efficiently and effectively.
* IT/E-commerce的好处：
reduce costs, improving customer relations and satisfaction, improving brand recognition, increasing revenue and market share, improving customer management, improving supply chain, improving business efficiencies, increasing speed of transaction, enhancing business partnerships, providing additional value for clients, boosting the efficiency of internal business processes
Intranet, Local Area Net, (inside, not open)
On-line data, off-line data
click-and-mortar 虚拟+实体
click ratios 点击率
virtual office 虚拟办公室
e-commerce solution
Don't forget to back up your work. 备份
IT-coordinator 网管（software support & trouble-shooting）

Administration / Management 行政（工商）管理 / 业务管理
MBA=Master of Business Administration
staff and line management 行政+业务管理（双轨制）
support function 行政职能
working environment
run the company

R&D (Research and Development) 研发
R&D acitivities are conducted by specialized units or centers belonging to companies, universities, and state agencies.
Innovation is a must.
Cutting-edge technology
Technology involved 技术含量
set their own agenda

Production 生产
producers   car producers  film producer
factory / manufacturer / plant  制造商，厂房，工厂
production line / production unit 生产线
productivity 生产效率
shifts    night shifts / day shifts / double shifts
sectionalized flow
quality inspection
raw materials
work-in-progress 半成品
end-products/finished products 产成品

Logistics 物流
Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging, and often security.
warehouse management 仓储管理
supply chain management 供应链管理 SCM
physical distribution 物流
pay a premium 溢价
unreliable delivery
Ups，DHL, Fedex, EMS

常考行业

Trade 贸易（地区/国家之间的贸易）
They want us to deliver sixty by September. I'm not sure we can meet the delivery dates they want.
We avoided a clash with cheap importers. We stick to our up-market niche.
put an import duty of % on our shoes
fairs 展会（trade fair）
manufacturers，suppliers，agents
visible trade（trade in goods）
invisible trade（trade in services）（banking，insurance，tourism，etc.）

Counsumer Goods 消费品
Consumer goods are final goods sepecifically intended for the mass market.
durable consumer goods
repair rate 返修率
fast-moving consumer goods
photocopier 复印机
business card 名片
racing wear 赛服

Retailing（Retailers）零售
Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use.
Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use.
group buying
retailers, wholesalers
supermarket chains
fast-food chains
restaurant chains
retial price, wholesale price

Catering（Food & Beverage）餐饮
Catering：the business of supplying food and drink to be consumed at a particular place or event.
caterer 餐饮提供商（酒店之类）
catering manager 膳食部经理/主管
catering arrangement
special requirements（vegetarians）
put the whole menu together

Finance（Banking，Securities，Insurance）金融
take out a loan
collateral/security 抵押品
interest rate
risk-averse 抵触风险，风险厌恶的
went public 上市
new injection of capital
buy up rival stores 收购
considerable assets
stock market value
floated company

Manufacturing 制造
Manufacturing is the use of machines, tools and labor to produce goods for use or sale.
It refers to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.
manufacturers 制造商，plants 厂房， factory 制造商，生产单位
sell sth under one's brands 贴牌销售
outsource 外包
farm out 外包
contract out 外包
subcontractor 分包商

Media & Advertising 媒体&广告
Advertising is a form of communication used to encourage or persuade an audience（viewers, readers or listeners）to continue or take some new action.
The purpose od advertising may also be reassure employees or shareholders that a company is viable or successful.
click ratios
TV coverage 收视率
publicize 宣传
Ad./advert./advertisement
be running a big publicity campaign
put an advertisement on newspapers
public relations（PR) 公共关系（公关）
launch the range through a huge advertising campaign 推出一系列产品

Training 培训业
It provides high quality training, professional development and consultancy services, for individuals, teams and organizations.
settle down in the new building
miss lectures
have a certificate
a piece of paper
specialist divisions
training sector
department/division 部门
industry/sector/line of business 行业

Consulting 咨询业
Consulting is providing advice in a particular area of expertise.
consult with
adviser
consultancy 咨询公司
consulting corporation
consultant 咨询师