【TED演讲稿】嘻哈音乐如何优雅应对气候变化

TED演讲者：Samir Ibrahim / 萨米尔·易卜拉欣

演讲标题：How hip-hop can make climate action cool / 嘻哈音乐如何优雅应对气候变化

内容概要：Music can amplify social issues and inspire people to care about new (and sometimes unexpected) topics. But can it take something as dire as climate change and make it mainstream? With artists MyVerse and Kristen Warren as an inspiring opening act, social entrepreneur Samir Ibrahim suggests hip-hop and its stars can help us move from talking about the problem to rapping about (and acting on) solutions.

音乐能够放大社会问题，激励人们了解新的（或是意料之外的）话题。但音乐能使如气候变化这样严肃危急的话题成为主流吗？通过艺术家麦沃斯（MyVerse）和克里斯汀·沃伦（Kristen Warren）发人深省的公开表演，社会企业家萨米尔·易卜拉欣（Samir Ibrahim）认为，嘻哈音乐极其衍生品能够推动人们从谈论这些问题，转向对问题解决方法的说唱或行动。

*******************************************

【1】Samir Ibrahim: Who's ready for a story?

萨米尔.易卜拉欣（Samir Ibrahim）: 想听故事吗？

【2】Audience: Yes.

观众:想。

【3】SA: Alright.

萨米尔.易卜拉欣:好的。

【4】Once upon a time, in a land very very close to us, there was a planet.

很久以前, 在离我们很近很近的地方, 有一颗星球。

【5】And that planet was on fire.

那颗星球熊熊燃烧着。

【6】But it didn't start that way.

但它最初并不是这样的。

【7】Global atmospheric carbon dioxide concentrations in parts per million for the past 800,000 years didn't exceed 300 parts per million.

在过去的八十万年中, 全球大气中的二氧化碳浓度 不超过每百万 300 单位。

【8】And that peak happened about 300,000 years ago.

浓度在三十万年前达到了峰值。

【9】The annual rate of increase of atmospheric carbon dioxide as measured in parts per...

大气二氧化碳浓度每年的增率 据测量……

【10】oh...

哦……

【11】looks like you've fallen asleep.

你们都要听睡着了。

【12】Climate change is the most urgent issue facing humanity today.

气候变化是人类目前 所面临的最紧急的问题。

【13】But telling you a boring story like I just did is not going to create the change we need to secure a livable future.

但是如我刚才那样, 给大家讲述无聊的故事 并不能够带来改变, 促使大家创建宜居的未来。

【14】We need climate activism to be mainstream.

我们需要使气候行动成为主流。

【15】We need the fight against climate change to be cool.

我们需要以炫酷的姿态 应对气候变化。

【16】Let's try something different.

不妨尝试些不一样的东西。

【17】Ladies and gentlemen, please welcome MyVerse and Kristen Warren.

女士们,先生们,让我们欢迎 麦沃斯（MyVerse）和 克里斯汀.沃伦（Kristen Warren）。

【18】MyVerse: Dear children.

麦沃斯:亲爱的孩子们。

【19】Hope you listen This is Mother Earth From beyond your birth I been here when the Sun emerged I fed you from me for no love returned

你们听着,我是地球母亲。 自你出生之前, 我便已经与太阳同在。 我不求回报地养育你,

【20】To see you grow up and be undeserved In other words Let me nurture Don't let them deceive You self-sufficient cause you get it from me

看着你长大,辜负我的喂养。 换句话说, 让我养育, 别受他们欺骗。 你的自给自足全靠我给与。

【21】That light bill from the sun paid definitely Don't let them hustle you your power cause the energy free

来自太阳的电费账单定然要付, 不要购买他们兜售的能量, 这些能量本就免费。

【22】I gave mountains to guide you And rivers to ride through Trees to help you breathe but don't seem to be mindful that other creatures need ya cause they live here beside you

我让大山指引你, 河流任你跋涉, 森林助你呼吸。 但请记住, 其他生灵仰仗于你, 它们与你共生于此。

【23】A Mother's Nature make sure that you fit for survival Like finish your greens Eat less than your eyes do

自然母亲保障你的生存。 吃完盘中的蔬菜, 吃多少做多少。

【24】Take the trash out be disciplined and recycle Seasons getting heated scolding y'all will be frightful

垃圾拎出家门,分类回收。 四季变暖的惩罚, 你们都会感到恐惧。

【25】You gon' learn to clean ya room when you live under my roof Kristen Warren: Blessed creatures fall and die

在我的屋檐下生活 你必须学会自己清理。 克里斯汀.沃伦: 生灵死去,

【26】Wildfires in their eyes Stop waiting for a sign Please ease your Mother's mind In Eden we could be Take care of you and me

山火频发, 与其等候指示, 不如行动起来,让自然母亲安心。 在伊甸园中,我们能够 照顾好彼此。

【27】While waters swell and rise Please ease your Mother's mind MV: Dear Mother Earth, Where do we begin?

当河流涨潮, 请行动起来让自然母亲安心。 麦沃斯:亲爱的地球母亲, 我们从哪开始,

【28】To change all this mess left for us to fix We made aesthetics be the reason that this threat exists They want our votes to address it til' elections end

收拾这些烂摊子呢？ 我们将这些威胁归咎于美学追求, 他们希望我们投票解决环境问题, 可选举结束却绝口不提。

【29】Cause politicians and these businesses are best of friends Some cut cost to up profits but at what expense?

因为政客和这些生意的友好关系。 有人缩减成本提升利益 但代价不知凡几？

【30】Accountability is knowing this affects our kids It made me realize that my part in this is just as big

责任知道会影响我们的子孙, 它让我明白自己在其中的重要意义。

【31】Too much convenience kept polluting up my human nature Minor changes can be mega for future's favor Reduce waste, reuse plates

过度的便利持续污染着我, 微小改变对自然意义重大。 减少污染,回收餐具。

【32】I mean actually try With better habits they can't gas us if we travel on bike To my family goin' green tryin' to lead the effort

真正努力养成好习惯。 骑自行车出行能减少汽车尾气污染。 家庭环保带头参与,

【33】Of less carbon footprints Be the cleanest steppers Ain't no favorites climate change it could reach whoever

减少碳足迹, 做最洁净的行人。 没人能在气候变化中独善其身,

【34】Cause it don't matter what class, we still breathe together KW: Blessed creatures fall and die Wildfires in their eyes

无论阶级如何,我们同呼吸。 克里斯汀.沃伦:生灵陨落逝去, 山火频发。

【35】Stop waiting for a sign Please ease your Mother's mind.

别再苦等指示, 行动起来让自然母亲安心。

【36】In Eden we could be Take care of you and me While waters swell and rise Please ease your Mother's mind

在伊甸园中, 我们能够照顾好自己。 当河流涨潮, 行动起来让自然母亲安心。

【37】MV: Same mother, same truth Please read this letter Same sky, same water We drink together Same soil, same root

麦沃斯:同一个母亲,同样的事实, 请跟我一起唱, 同一片天空,同样的河流, 我们同饮。 同一块土地,同样的根系,

【38】We eat together It don't matter what class We still breathe together KW: Please ease your Mother's mind

我们同食。 不论阶级如何, 我们同呼吸。 克里斯汀.沃伦: 请让自然母亲安心。

【39】Samir Ibrahim: How do you create a movement?

萨米尔.易卜拉欣: 怎么开启一项运动？

【40】How do you raise the masses?

怎样唤起民众参与？

【41】How do you get people behind an idea to inspire action?

怎样让持有某种观点的人行动起来？

【42】You make it mainstream.

把它变成主流文化即可。

【43】In 1993, Snoop Dogg released his song "Gin and Juice," produced by Dr. Dre.

1993 年, 史努比.狗狗（Snoop Dog） 发布了歌曲《杜松子酒与果汁》,

【44】Some people know it here.

在座的有人听过。

【45】It peaked at number eight on Billboard's Hot 100 chart in the United States, and it was nominated for a 1994 Grammy Award for Best Rap Solo Performance.

这首歌的最好成绩, 在美国公告牌排行榜 前一百中排名第八。 还获得了 1994 年的 格莱美奖提名, 提名的奖项是最佳说唱个人奖。

【46】The lyrics famously go "Sippin' on gin and juice, laid back, with my mind on my money and my money on my mind."

歌里很火的歌词是这样的, “啜一口杜松子酒加果汁,仰躺着 心里想着我的钱, 钱放在心里。”

【47】In the song, Snoop references a brand of gin called Seagram's, and the success of the song "Gin and Juice"

在这首歌里,史努比提到了一个 叫做施格兰（Seagram）的杜松子酒品牌。 这首歌的大火,

【48】led to a roughly 20 percent increase in Seagram's gin sales.

为施格兰牌杜松子酒带去了 将近 20% 的销售额增长。

【49】Now you may be thinking, "Alright, Samir, I see the point you're trying to make, but using hip hop to sell alcohol is easy.

现在你也许在想, “好了,萨米尔,我明白你的意思了。 但是用嘻哈音乐卖酒容易,

【50】Climate change is a little bit more complex."

应对气候变化可就有点难了。”

【51】Fair enough.

没错。

【52】But there are examples of how hip hop artists have leveraged their cultural capital to influence society's views on and engagement with incredibly serious topics.

但是也有实例证明, 嘻哈艺术家们可以用他们的文化, 来影响社会 对于严肃话题的观点。

【53】Take mental health, for example.

就比如说心理健康这个话题。

【54】In the 1970s, one of the early hip-hop groups called Grandmaster Flash and the Furious Five rapped about the day-to-day inequities and injustices faced by Black communities in the United States and how this impacted their mental health.

20 世纪 70 年代, 早期的一个嘻哈组合: 王牌大师与狂暴五人组 （Grandmaster Flash and the Furious Five） 说唱的内容是美国黑人所面对的 日复一日的不平等和不公正待遇, 以及这些境遇 对他们心理健康的影响。

【55】One of their songs called "The Message"

他们有首歌叫《信息》 （The message）,

【56】was the seventh rap song to ever be on any Billboard Hot 100 chart, and New York Times named it as the most popular pop single of 1982.

是公告牌前一百首热门单曲中 唯一冲到第七位的饶舌歌曲。 纽约时报称其为 1982 年最受欢迎的单曲。

【57】Sorry, the most powerful pop single of 1982.

不,是 1982 年最强势的流行单曲。

【58】And then in the '80s and '90s, mental health issues started to become more mainstream in hip hop lyrics.

20 世纪 80 年代和 90 年代, 心理健康问题开始 在嘻哈音乐的歌词中成为主流。

【59】In 1991, in their classic song "Mind Playing Tricks on Me,"

1991 年, 在他们的经典歌曲《脑子捉弄我》 （Mind Playing Tricks on Me）中,

【60】hip hop group Geto Boys captured the realities of post-traumatic stress within urban communities.

嘻哈组合邻家男孩 （Geto Boys）揭示了 城镇社区内的创伤后应激症的真相。

【61】One of the three members of the group named Scarface wrote most of the song.

这个三人组合中的一个名叫疤面人 （Scarface）的成员是这首歌的创作主力。

【62】You see, he was diagnosed with bipolar disorder at a young age, and the lyrics of the song describe the mental anguish and exhaustion for life of minorities in America

他很小就被诊断出了躁郁症。 这首歌的歌词描述了美国少数族群 在应对创伤后应激障碍、

【63】dealing with symptoms of post-traumatic stress disorder, loneliness, suicidal ideation and paranoia.

孤独、自杀念头和妄想症时的 心理痛苦和精疲力竭。

【64】And then in 2017, hip hop artist Logic released his song "1-800-273-8255"

到了 2017 年, 嘻哈艺术家逻辑（Logic）发行了 他的歌曲《1-800-273-8255》。

【65】That's the phone number for the National Suicide Prevention Lifeline.

这是美国国家预防自杀生命热线。

【66】The week before the song was released, Logic tweeted, "I made this song for all of you who are in a dark place and can't seem to find the light."

在这首歌发行前一周, 逻辑发了推特 说“这首歌送给所有身处黑暗, 无法寻到光明的人。”

【67】The director of the National Suicide Prevention Lifeline said that on the day the song was released, they had the second-highest call volume in the history of their service.

美国国家预防自杀生命热线的负责人称, 在这首歌发行当天, 他们接到的来电数量达到历史第二高。

【68】And after Logic performed the song on MTV's Video Music Awards later that year, they reported a 50 percent increase in call volume.

同年,当逻辑在MTV 音乐录影带大奖颁奖礼上 表演完这首歌后, 他们接到的电话量增长了 50%。

【69】You can see that while talking about the problem to raise awareness is important, it's not until Logic started rapping about a solution that things really started changing.

所以你们看,在讨论问题时, 提升认知度很重要。 但直到逻辑开始将解决办法 作为内容进行说唱, 事情才真正发生了变化。

【70】And that, that's the power of hip hop.

而这, 就是嘻哈音乐的力量。

【71】Hip hop has always taken complex topics and made them mainstream and cool.

嘻哈音乐总是可以让复杂的话题 成为主流,成为很酷的东西。

【72】Hip hop has always influenced the behavior of its listeners.

嘻哈音乐总能影响听众的行为,

【73】Hip hop has always given voice to the underrepresented.

嘻哈音乐总是为不受关注的群体发声。

【74】What if hip hop took a complex topic like climate change and made it mainstream and cool?

如果嘻哈音乐以气候变化为内容, 将其变成炫酷的主流话题, 那么会发生什么呢？

【75】Or if hip hop influenced behavior that protected our planet?

如果嘻哈音乐影响人们的行为, 促使人们保护我们的星球呢？

【76】Or if hip hop gave voice to the environment or future generations who can't speak for themselves.

如果嘻哈音乐为环境发声, 为无法表达自我的子孙后代发声呢?

【77】Now using popular music to raise awareness about climate change has already started happening.

现在,人们已经开始使用流行音乐, 来提升气候变化认知度了。

【78】Two years ago, the New York Times reported that there have been at least 192 references to climate change in any song that has been made by any artist who has been featured on any of Billboard's domestic charts over the past two decades.

两年前,纽约时报报道称, 在过去的二十年间, 美国公告牌国内榜单中的 音乐人的音乐中 有至少 192 处提到了气候变化。

【79】So not a lot.

不是太多。

【80】And I only knew a handful of the songs.

而我所知的只有一小部分。

【81】We need a lot more of that.

我们需要更多的歌曲。

【82】But more importantly, we need lyrics of songs to transition from talking about the problem into the solution space.

但更重要的是,这些歌的歌词 应该从讨论问题转向解决方案。

【83】I mean, if you're a rapper, a songwriter, a producer, a musician, we need you.

如果你是个饶舌歌手、歌曲创作者、 制作人或音乐家,那么我们需要你。

【84】We listen to you.

我们想听你的作品。

【85】I bet most, if not all of you here have made a decision because of music.

我打赌在座的大部分人, 都曾因为音乐而做过什么决定。

【86】I certainly have.

我就有过。

【87】I mean, when I was younger, the first Air Force 1s I bought, these are not Air Force 1s, but the first Air Force 1s I bought were because of Nelly's song.

我小时候, 我买的第一双空军一号, 我现在穿的不是。 我买的第一双空军一号 就是因为听了内利（Nelly）的歌。

【88】Now, imagine if instead of rapping or singing about Maybachs or Cadillacs, the most influential hip hop artists in the world made electric vehicles aspirational.

这位世界上最具影响力的嘻哈艺术家, 唱着迈巴赫和凯迪拉克, 把电动汽车唱成了 令人梦寐以求的东西。

【89】Or instead of rapping about the bling around their necks or in their mouths, they rapped about the solar panel bling on their roofs.

假如他们口中唱的 不是脖子上戴着的闪亮链子, 而是屋顶上闪亮的太阳能板呢。

【90】Don't get me wrong, the songs that I'm referencing helped define my childhood.

别误会。 我提到的歌定义了我的童年,

【91】But what if my childhood was defined by environmentalism?

但如果我的童年 是被环保主义定义的呢？

【92】What if next year the Grammy Award for Best Album or Best Song or Best Rap Album went to an artist who used their platform to make one of the most important topics of our generation mainstream?

如果明年的格莱美最佳专辑、最佳音乐 或最佳饶舌音乐颁给的是用自己的音乐 将我们这代人最重大的议题 变成主流话题的艺术家呢？

【93】To bring climate to the culture.

将气候写入文化。

【94】What if that got climate solutions to be part of our vernacular?

如果这些音乐将气候问题的解决办法 变成我们语言的一部分呢？

【95】Would that create a movement or raise the masses or get people behind an idea to inspire action?

那将创造出一场运动、引起大众注意 或将观点转化为行动吗？

【96】I think so.

我想会的。

【97】Imagine the influence we can have.

想象我们可以拥有的影响力。

【98】See, we have this incredible opportunity to participate in the biggest revolution we have ever seen.

你们看,我们有极大的机会 参与到我们所见到的最大变革当中。

【99】The revolution to secure a livable future.

这是赢得宜居未来的大变革。

【100】And I believe that hip hop and culture are part of the solution.

我相信嘻哈音乐和文化 是解决方案的组成部分。

【101】Thank you.

谢谢。