The Visual MBA - 02

===CHAPTER THREE :ENTREPRENEURIAL MANAGEMENT===

Entrepreneurial Management is about 【solving unknown 

problems (pain)】 with unknown solutions (innovation). The 

key to solving uncertainty is by 【identifying pain】, and 

the key to 【finding the right solution】 is by experimentation.

Your idea needs to be desirable值得的, feasible可行的, 

and viable可行的. If any of those are missing, your product 

is limited out of the gate.

★★★

PAIN. The essential ingredient for innovation.

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Any problem or unmet need that customers will send their time 

or money to solve.

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Always look for deep pain.

Gaining broad adoption takes a balance of price, benefits, 

ease of use, and ease of purchase. If there are strengths in 

all these areas, the percentage of adoption will be much greater.

When you start looking at a problem and it seems really simple 

with all these simple solutions, you don’t really understand 

the complexity of the problem Then you get into the problem, 

and you see it’s really complicated. And you come up with all 

these convoluted复杂的 solutions  That’s . . . where most people stop 

But the really great person will keep going and find the key The

underlying principle of the problem. And come up with a 

beautiful elegant solution that works.   ---Jobs

Not all pain is worth solving,spend your energy on the most 

profitable.

★★★

Empathy is the critical first step to understanding your 

customers world and building products or

experiences that meet their needs.

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Based on what you learned through empathy what is the problem you 

will focus on solving? Craft精巧地制作 an actionable problem statement.

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Now take what you learned with the problem in mind and start 

coming up with ideas. The more ideas, the better.

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Filter your ideas down and build a prototype. This can be out of 

duct tape and paper. This prototype is only to validate your 

idea and to test it with people. It doesn’t need to be fancy.

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ind some people who fit your target, and test your prototype. 

What worked? What didn’t? What did you learn? Take those learnings 

and go back to Ideate -> Prototype -> Test again.