Amazon's acquisition and reform of Whole Food亚马逊公司斥巨资收购和改造超市行业
大公司就是牛逼。动不动打价格战。小公司打不过了，破产就被收购。实体公司被网络公司压榨利润空间，沃尔玛也逃不掉。（2015-2016）
Amazon said it will cut price on a range of popular goods（As it completes its acquisition of Whole Foods, ）sending shares of rival grocers tumbling on fear that brutal market share battles will intensify
亚马逊宣称在收购全食品超市之后将降低一系列热门商品的价格，这使得竞争对手商的股价受到震动，非常残酷的（美国超市）市场份额大战将会愈演愈烈。
Amazon's 13.7 billion dollars purchase of Whole Foods, (which will be completed on Monday), has been hanging over a brick-and-mortar of retail sector unsure of how to respond to the world's biggest online retailer.
亚马逊斥资137亿美元收购全食超市，将在一周完成。这一举动令（美国）实体零售业不知应该如何应对世界上最大的在线零售商。
Shares of KROGER （克罗格）ridge, the biggest, United States supermarket operator, closed down 8%, while Walmart market(沃尔玛超市), the biggest U.S. Food seller , closed down 2%.
美国最大的超市运营商克罗格的股价因此跌了8%，美国最大的食品销售厂沃尔玛的股价也跌了2%。
Amazon said it will start selling whole foods brand product on its website. A move that sent down sales of packaged food selling ，including KELLOGG。
亚马逊称将会在自己的网站上营销超市的食品。此举令包括凯洛格在内的包装食品销售商股价下跌。
Amazon also said members of its 99dollars-per-years Prime shopping club would eventually be rolled into whole foods' customer rewards program and be eligible for special offers and discounts
亚马逊还宣布，每年99元的尊享购物俱乐部会员将被最终纳入超市的顾客回馈体系，会员可享受特殊的供货和折扣的特权。
（there was never any doubt that Amazon would lower price and even offer special offers and discounts to Prime member）said research analyst
研究分析员指出，“毫无疑问，亚马逊想将价格压低，甚至给尊享会员们提供更多的店内折扣。”
Starting on Monday, Amazon will cut prices on organic grocery staples such as bananas, avocado,brown eggs, farmed salmon and tilapia,baby kale,and lettuce,some apple butter and other products.
从星期一开始，亚马逊将会对有机物商品，侏儒香蕉，梨，红皮蛋归于罗非鱼，羽衣甘蓝生菜，苹果黄油以及其他商品降价
Lowering prices could stem defections by price-sensitive Whole Foods shoppers and help the grocer shed its ''Whole paycheck'' reputation for high prices that are generally 15 to 25 percent above rivals. (it could also bring in new consumers who can then be urged to shop for food and products online)
降价可以阻止价格敏感的超市顾客（背叛）流失，并能帮其摆脱全额支付高价位的名号，通常请假未笔竞争者出15%到25%。这样也能吸引（）那些在采购食品之后买其他商品的新顾客。
the planned price cuts would have been a tough sell to Whole Foods' investor,who had grown used to fat profits from the upscale chain, but are more in line with Amazon's broader strategy of sacrificing short-term profit for long-term market dominance.
降价计划，对于超市的投们而言，恐怕很难接受，（因为）他们已经成长成了（习惯了）高端连锁店的丰厚利润，但是也认同亚马逊的远大战略（牺牲短期利益，争取长期市场主导权。）
Amazon's willingness to take lower profit margins ups the ante in the increasingly costly grocery price war
亚马逊缩减利润空间的意愿增大了，这也是对以前不断涨价的杂货商的价格战。
Adding Whole Foods benefits should help Amazon attract more shoppers to its successful Prime scheme, which features two-day shipping for eligible purchases and unlimited streaming of movies and moives and TV shows.
增加超市的优惠，可以帮助亚马逊吸引更多的买家加入他的尊享计划，其特点是会员购物两日到货，无限量观赏电影和电视节目。
Amazon has more than 60 million Prime members,according to analyst estimate. WF has rolled out a loyalty program at its smaller ,lower-priced 365 by WF chain,which offers members 10 percent off more than 100 item in it. the program is stillbeing tested in the main WF chain.
分析师估计，亚马逊拥有6000万尊享用户。超市在其小规模365天连锁中推出了忠实客户计划，为会员提供店内100多种商品，10%的折扣，这个计划在超市连锁店中仍处于实验阶段。
名词词组
impact 影响，
increasing annual sales.逐年增加销量，
margin 利润，利润率。ante 赌注
acquisition of（ˌækwɪˈzɪʃn）获得，收购
rival grocer（ˈɡroʊsər） 竞争对手/敌对食品商
market share battle 市场份额大战
physical store ~ a brick-and-mortar grocers
实体经济。）Prime member 首要成员，尊享会员
defection（ dɪˈfɛkʃən）背叛 betray
动词词组
send (down ___ ) share(of ____) tumbling
使某某的股价下跌，使某某的股价震荡
stem defection by ～ prevent sb by sm，
通过xx方法阻止
intensify 加强 愈演愈烈
WF is purchased by Amazon at a high price
Amazon's acquisition of WF (13.7 billion dollars)
be eligible for ˈelɪdʒəbl 有资格获得， 合格的
shed 摆脱 落下 shed the reputation of xx
get rid of 拜托 xx 的名声。
shed to 700 裁员到700，shed leaves 落叶
be urged to 被强烈建议，被敦促
eager to sell out 急于出售
rɪˈlʌktənt reluctant (unwilling) to invest不愿意投资
形容词词组
brutal （ˈbruːtl）war/murder 残酷的战争/杀手。
upscale chain ˌʌpˈskeɪl 高档的连锁店。
well-rounded member benefits 丰富的会员福利
well-rounded individual / person 多才多艺的个人
