碳足迹 / Carbon footprint

「释义」

碳足迹指由个人、事件、组织、服务或产品造成的温室气体（GHG）总排放量（以二氧化碳即CO2的影响为单位），用以衡量人类活动对生态环境的影响。

「应用场景」

我在新兴市场长大。那里的跨国公司在我看来是一股好坏参半的力量。最开始时，我希望百事公司对社会的贡献植根于它的核心经营模式。我不希望我们资助慈善项目是为了让自己感觉良好或看起来光鲜。我们的社会责任必须从企业慈善演变为一种可以兼顾推动股东价值的深刻使命感。我们需要改变我们赚钱的方式——而不仅仅是把赚来的钱捐赠一部分出去。

At the very outset, having grown up in an emerging market where I saw multinationals being a force both for good and for not so good, I wanted PepsiCo’s contribution to society to be rooted in its core business model. I did not want us to fund charitable programs to make ourselves feel or look good. Our social responsibility had to evolve away from corporate philanthropy and toward a deep sense of purpose that would also drive shareholder value. We needed to change the way we made money—not just give away some of the money we earned.

我把这种新方法称为“使命型业绩”（Performance with Purpose，简称PwP）。它基于四大支柱：实现丰厚的财务回报（财务可持续性）；通过减少产品中的糖、盐和脂肪的方式来进行产品系列转型，同时新增更健康、更有营养的食品和饮料（人类可持续性）；通过节约用水和减少碳足迹及塑料垃圾来限制我们对环境的影响（环境可持续性）；通过向公司内部和我们服务社区内的女性及家庭提供新型支持来提振人心（人才可持续性）。

I came to call this new approach Performance with Purpose (PwP). It is based on four pillars: delivering superior financial returns (financial sustainability); transforming the product portfolio by reducing the sugar, salt, and fat in our products while dialing up more-healthful, more-nutritious foods and beverages (human sustainability); limiting our environmental impact by conserving water and reducing our carbon footprint and plastic waste (environmental sustainability); and lifting people by offering new types of support to women and families inside the company and in the communities we serve (talent sustainability).

以上文字选自《哈佛商业评论》中文版2019年3月刊《成为更好的企业公民》

卢英德（ Indra K. Nooyi） 维贾伊·戈文达拉扬（Vijay Govindarajan）丨文

马冰仑 丨编辑