Business Presentation 有效步骤
Steps To Plan An Effective Business Presentation
计划有效的商务演讲的步骤
Business presentation is any presentation of factual information and its interpretation using the spoken word. By this definition, business presentations include much of the information and analyses exchanged daily in the conduct of business.
商务演讲是对事实信息的演示，以及使用口语对其进行的解释。根据这一定义，商务演讲包括日常商务活动中交换的大部分信息和分析。
Business presentations may be primarily informative, offering data without recommendations; or may be analytical, offering investigation and recommendations for solving a problem. No matter what kind of presentation it is, the presenter is responsible for showing relationships between his research findings and management objectives. Whenever a person plans, prepares, and creates a message to deliver to others, he makes a presentation. During these presentations, speakers may often need to convince the listeners that their findings are pertinent, valid, reliable, and useful to the organization and to the people they serve.
商务演讲可能主要是信息性的，提供的数据没有建议；或者可以是分析性的，为解决问题提供调查和建议。无论是哪种演示，演示者都有责任展示其研究结果与管理目标之间的关系。每当一个人计划、准备并创建一条信息传递给其他人时，他都会进行演示。在这些演讲中，演讲者需要说服听众，他们的发现是相关的、有效的、可靠的，并且对组织和他们所服务的人有用。
Types of business presentations 业务演示的类型
Informative- In this type of presentation the main objective is to educate the audience for example some new plan, products, services etc.
信息性-在这种类型的演示中，主要目的是向观众展示，例如一些新计划、产品、服务等。
Persuasive- These presentations are given to convince the people for a common viewpoint. These presentations are common to the various levels in the organizations. Motivational speeches or presentations in an organizations are also the example of this type.
说服-这些演示是为了说服人们有一个共同的观点。这些演示对组织中的各个级别都很常见。组织中的励志演讲也是这种类型的例子。
Group- These are the presentations given by the groups or teams to disclose their findings and results.
小组-这些是小组或团队为披露他们的发现和结果而进行的演示
Special occasion speech- This type of speech is given in honour or welcoming some special group or delegates or introducing another person to the audience.
特殊场合演讲-这类演讲是为了纪念或欢迎某个特殊群体或代表，或向观众
Steps To Plan an Effective Business Presentation
计划有效的商务演示的步骤
Set Objectives 设定目标
What do you want the end result of your presentation to be? Do you want to convince people to buy something? Do you want to instruct them? The objective of your presentation will determine most of your substance; the simple act of writing down your objectives will make it that much easier to organize what you’re going to say and when you’re going to say it.
您希望演示的最终结果是什么？你想说服人们买东西吗？你想指导他们吗？你演讲的目标将决定你的大部分内容；写下你的目标这一简单的行为将使你更容易组织你要说什么以及什么时候要说。
Keep Audience in mind 记住受众
The next step is to keep in mind that to which type of persons you are to give presentation. Presenter must prepare its presentation which is understandable by the audience. For example if a sales person is selling a product to a labor class then he must use words as simple as can
be used and avoid technical words if possible and also emphasize on demos and slides in layman language.
下一步是记住你要向哪类人做演讲。演示者必须准备观众可以理解的演示文稿。例如，销售人员向普通阶层销售产品，那么他必须使用尽可能简单的词语
如果可能的话，尽量避免使用技术词汇，也要强调外行语言的演示和幻灯片。
Note Key Points 注意要点
The next step is to outline the main points of the presentation that you are going to present .
下一步是概述您将要演示的演示文稿的要点。
This will be helpful when sometimes we get blank in between of the presentation. These key points are important because all the presentation revolve around the main idea of the presentation.
当我们有时在演讲中间出现空白时，这将很有帮助。这些要点很重要，因为所有的演讲都围绕着演讲的主题。
Sequence Your Presentation 排序您的演示文稿
Once you have an outline of all of the topics that you want to cover in your presentation then you need to determine the sequence of your presentation. A good way to do that is to use a simple flowchart which lays out the order of the ideas that you’re going to present. Some people, usually hardcore PowerPoint users, prefer to use real storyboards where they produce mock-ups of each stage of the presentation.
一旦你有了想要在演讲中涵盖的所有主题的大纲，你就需要确定演讲的顺序。一个很好的方法是使用一个简单的流程图，它列出了你要提出的想法的顺序。一些人，通常是PowerPoint的铁杆用户，更喜欢使用真实的故事板，他们制作演示文稿的每个阶段的模型。
