创建共享价值 / CSV

「释义」

创造共享价值，是当今时代对企业商业活动的一个新要求，在进行商业活动的过程中同时承担社会责任，创造多重价值，即共享价值。“创建共享价值”由迈克尔·波特在2011年提出。

「应用场景」

企业为在社会上发挥更明显的积极作用而做的努力正在迅速增加。受主要投资人和领军企业机构的鼓舞，企业及其CEO们开始采纳一种超越股东价值最大化的企业使命，让所有利害关系人受益。他们所做的不仅仅是报告影响有限的环境、社会与治理（ESG）标准，而且切实将社会需求与挑战整合到核心战略中——我们所谓的创造共享价值。企业正逐渐意识到，社会影响和竞争优势之间不一定存在冲突，反而存在一种强有力的协同效应。《财富》杂志的年度“改变世界的企业”排行榜提供了最突出的范例。

Efforts by business to play a positive and more visible role in society are growing rapidly. Companies and their CEOs, encouraged by major investors and leading business institutions, are beginning to adopt a corporate purpose that goes beyond maximizing shareholder value to benefit all stakeholders. They are doing more than merely reporting on environmental, social, and governance (ESG) standards, which has had limited impact, and are actually integrating social needs and challenges into core strategy—what we call creating shared value. Companies are recognizing that there need not necessarily be conflict between social impact and competitive advantage but, rather, a powerful synergy. Fortune’s annual list of Companies Changing the World provides leading examples.

迄今为止，企业在解决社会需求方面一直将重点集中在减少温室气体排放、改善员工健康福利以及最近的保障最低生活工资、增进低收入员工的培训和职业发展等领域。这些都是受人欢迎的举措，但是还有更多的工作必须要做。

The focus of business in addressing social needs thus far has been concentrated in such areas as reducing greenhouse gas emissions, improving employee health benefits, and, more recently, guaranteeing a living wage and improving training and career development for lower-income workers. These are welcome steps, but more must be done.

以上文字选自《哈佛商业评论》中文版2020年8月刊《迈克尔·波特：修复美国政治》

凯瑟琳·吉尔（Katherine M. Gehl）迈克尔·波特（Michael E. Porter）丨文

马冰仑 丨编辑