常年蝉联全球第一的RCA皇艺，交互/服务/产品细分专业那么多，到底区别在哪里？
英国作为一个有着丰富的历史文化资源与深厚的人文传统的西方国家，以其古典与现代完美结合的艺术氛围和精致的文化生活享誉世界。英国发达的艺术与设计氛围源自于强大的教育根基，无论是中学和大学都十分重视培养学生的艺术素养，吸引着全世界怀揣着艺术和设计梦想的有志之士慕名而来。
皇家艺术学院（Royal College of Art）作为世界级的艺术与设计学院，也是迄今历史最悠久的艺术教育机构之一，学院被誉为全球艺术与设计大师的摇篮，学术声誉冠冕全球。在QS艺术类学术声誉评估指标中，是全球唯一多年蝉联满分的学校。
而在RCA皇家艺术学院旗下关于交互、服务、产品的专业非常多，UXD帮助同学们整理了RCA下的几大相关专业，并且试图通过一篇文章和专业的优秀毕设作品，向同学们介绍RCA的各个专业特点以及差异。
本次分享主要包含RCA皇艺GID、IDE、IED、DP、SD等几个热门专业，登入官网可以查看完整版毕设合集：https://video.uxd001.com/index
01 Innovation Design Engineering
创新设计工程（IDE）是双硕士课程，目前皇家艺术学院与伦敦帝国理工学院已联合运营了39年以上。学生将利用两所不同学校的技能和文化，结合科学、技术和工程的严谨和精确，激发设计的灵感和创造力。该专业主要运用跨学科方法，通过批判性观察、颠覆性设计思维、试验、新兴技术探索和企业活动等方式，带学生去探索和发展有影响力的创新设计。
https://www.rca.ac.uk/study/programme-finder/innovation-design-engineering-ma-msc/
课程大纲:
学制年限：2年
语言要求：IELTS 6.5 写作小分6
学费支出：£62,500
作品集要求:
Portfolio：
Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
Generally, we’re looking for you to demonstrate your:
Creativity, imagination and innovation
Ability to articulate the intentions of the work
Intellectual engagement in areas relevant to the work
Technical skills appropriate to the work
Potential to benefit from the programme
毕设展播概览
02 Global Innovation Design
GID项目同样也是双硕士课程，为学生提供了国际化的学习风格和独特的文化背景。项目愿景是为学生提供独特的就读体验，培养学生成为设计领导者和创造催化剂，从而带来积极的社会、环境、经济和文化变革。项目特点是多学科学习，鼓励学生进行创新，为实际问题提供切实可行的解决方案。
https://www.rca.ac.uk/study/programme-finder/global-innovation-design-ma-msc/
课程大纲:
学制年限：2年
语言要求：IELTS 7 写作小分6.5
学费支出：£66,500
作品集要求:
Portfolio：
Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
Generally, we’re looking for you to demonstrate your:
Creativity, imagination and innovation
Ability to articulate the intentions of the work
Intellectual engagement in areas relevant to the work
Technical skills appropriate to the work
Potential to benefit from the programme
We are looking for people genuinely motivated to bring positive change to the world through design-led innovation. We want you to compile a single document (PDF, maximum 20 pages) showing us a diverse range of projects, from previous studies, professional work, or self initiated . Demonstrate clear written and visual articulation, and an engagement with issues that matter to you. If you’re a designer, select a few of your most creative, original and ingenious pieces of work, including something of your process and decisions, the skills and tools used, as well as its purpose and final outcome.
If you're not a designer, don’t worry - show us how you’ve achieved excellence in your own field, communicate it visually, and make it personal, evidencing your unique creativity, in whatever form this may take.
In both cases we are interested in how you think, your desire to learn new skills, and your ability to build and grow your ideas.
毕设展播概览
03 MA Service Design
服务设计强调通过设计实践对服务和经验进行应用。服务设计解决问题，改变人类在商业和设计方面的经验，并为解决复杂的社会问题、提供更好的公共服务和以公民为中心的政策制定有影响力的解决方案。RCA的服务设计课程蜚声海内外，学生毕业后可在运输、电讯、金融服务、咨询公司、政府部门及国际组织工作。同时这个项目也会探讨企业和政府在当前和未来创造新服务时，所面临的复杂的文化、技术和系统问题。
https://www.rca.ac.uk/study/programme-finder/service-design-ma/
课程大纲:
学制年限：2年
语言要求：IELTS 6.5 小分6
学费支出：£87,000
作品集要求:
Portfolio：
Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
Generally, we’re looking for you to demonstrate your:
Creativity, imagination and innovation
Ability to articulate the intentions of the work
Intellectual engagement in areas relevant to the work
Technical skills appropriate to the work
Potential to benefit from the programme
毕设展播概览
04 Information Experience Design
在IED项目中，学生将通过大胆的修改去适应复杂的现实，创建跨越边界的体验，使观众沉浸在创意和实验世界中。教师将教授学生实用的技能和系统的方法来构建自己独特的设计方法。在学习中，学生要考虑数字和新媒体形式多样化下产生的意想不到的潜力。
https://www.rca.ac.uk/study/programme-finder/information-experience-design-ma/#overview
课程大纲:
学制年限：2年
语言要求：IELTS 6.5 写作小分6
学费支出：£87,000
作品集要求:
Portfolio：
Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
Generally, we’re looking for you to demonstrate your:
Creativity, imagination and innovation
Ability to articulate the intentions of the work
Intellectual engagement in areas relevant to the work
Technical skills appropriate to the work
Potential to benefit from the programme
毕设展播概览
05 Design Products
Design Products项目的设计风格多元化，包含各类产品设计的方法。在这个项目中，学生可以展示出鲜明的个人和团队特色，这些独特性正在形成的新的设计趋势，以塑造技术与社会之间的未来联系。Design Products项目鼓励学生通过宣讲、参与、挑战和质疑人、地点、技术、事件和系统来具象和验证自己的想法，主张扩展设计实践的界限，从而面对各种全球性的挑战。
https://www.rca.ac.uk/study/programme-finder/design-products-ma/#overview
课程大纲:
学制年限：2年
语言要求：IELTS 6.5 写作小分6
学费支出：£87,000
作品集要求:
Portfolio：
Your portfolio is a showcase of your work as an artist or designer and can be made up of images, videos or writing examples. Your portfolio helps us to better understand your application and allows you to show evidence of your ability and motivation to undertake a given programme.
Generally, we’re looking for you to demonstrate your:
Creativity, imagination and innovation
Ability to articulate the intentions of the work
Intellectual engagement in areas relevant to the work
Technical skills appropriate to the work
Potential to benefit from the programme
毕设展播概览
更多知识干货以及其他海外留学的资讯可以关注UXD交互工业产品设计分享或者添加小助手，还可获取讲座直播哦~
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对于设计初学者，完成从0开始创作几乎是不可能的，就像学习过程中书读百遍其义自见一样。有了大量的积累，才能在脑海里建立素材库，这些素材库能帮助同学们完成最初的设计想法积累，基于这样的基础再进行个性化的创作，最终才能做出高质量的作品集。全球院校最新作品集免费拿！添加小助手即可获取：
UXD交互工业产品设计学院是尤克斯国际旗下的一家专注于交互、服务、工业、产品设计专业的顶级设计学院。除了一对一设计课、基础技能课程、小组课题、设计评图、联合教学外，我们提供不定主题的公开课和内部小组课，教学计划课程由三大部分组成，包括基础软件技能教学、设计理论系统讲座、申请必备知识解析等。
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