passage 7 先锋派图形设计

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文章讲解：

①In the early twentieth century, small magazines and the innovative graphics used on them created the face of the avant-garde. ②It was a look that signaled progressive ideas and unconventionality because it dispensed with the cardinal rule of graphic design: to take an idea and make it visually clear, concise, and instantly understood. ③Instead, graphics produced by avant-garde artists exclusively for the avant-garde (as opposed to their advertising work) were usually difficult to decipher, ambiguous, or nonsensical. ④This overturning of convention, this assailing of standard graphic and typographic formats, was part of a search for intellectual freedom. ⑤The impulse toward liberation enabled avant-gardists to see with fresh eyes untried possibilities for arranging and relating words and images on paper.

the face of sth

· the nature or character of an organization, industry, system etc, and the way it appears to people 某事物的本质[特征]

①事实

↓

② ↔ ③

          ↓

         ④

          ↓

         ⑤

1. According to the passage, the primary purpose of conventional graphic design is to 直接细节，而非信息目的

A.render unpopular ideas palatable to a wider audience 没有证据

B.capture readers’ attention with bold fonts 没有证据，典型陪跑

C.communicate nonsensical notions to a wide public 无关/相反

D. communicate ideas as efficiently andunambiguously as possible

E. introduce previously unknown ideas to the general public 没有证据

For the following question, consider each of the choices separately and select all that apply.

 2. According to the passage, avant-garde artists of the early twentieth-century created ambiguous or nonsensical graphics as part of an attempt to 直接细节+可多选

A. expand the potential for expression through visual art 扩大可能性对应freedom和possibilities

B. compete with advertisements for reader’s attention 没有证据，括号里的as 只是表比较，不是as to 表示不了目的

C. encourage the expansion of small magazines 没有证据/IR