【龙腾网】为什么小米手机配置非常高，价格却如此便宜?（上）

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原创翻译：龙腾网 http://www.ltaaa.com 翻译：磨刀不误砍柴工 转载请注明出处

Why is Xiaomi so cheap even with high specs?

为什么小米配置非常高，价格却如此便宜?

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原创翻译：龙腾网 http://www.ltaaa.com 翻译：磨刀不误砍柴工 转载请注明出处

Gaurav Gupta
Have you ever seen a Xiaomi advertising on-
1. A roadside billboard.
2. Between your TV programs.
3. In radio shows.
4. On random websites.
Xiaomi saves all this MARKETING money to save the cost of their products, instead they have a subtle and clever way of advertising-
By announcing the “online shopping” days where the items comes with some freebies or they sell for 1$ .
Till late they did not have any dedicated physical stores present in any place except for China. Imagine the amount of money saved by not promoting your brand on TV and not employing people to manage your stores and managing all your sales online.
If you have ever been to their service center, they have a clever but practical approach there - they will rarely “repair” your device if you go to their service center. If the device is under warranty, they will replace it with a new one in most of the cases.
As per the stats, less than 10% of consumers need to go to service centers during the warranty period. If the number is so low, and you have a huge production where you can easily re-use the parts of faulty units, why bother to hire people to repair them?
Another reason - They are made / assembled and owned by Chinese. Which means lower investment costs because of huge
scale of production.

你见过小米在以下地方做过广告吗
1.路边的广告牌
2.你看的电视节目
3.电台节目
4.在任意的网站上

为了节省产品成本，小米节省了所有这些营销资金，相反，他们有一个巧妙和聪明的广告方式—
在“网上购物”日期间，宣布这些商品会附送一些免费赠品或仅以1美元的价格出售。
之前除了中国，他们在其他地方都没有专门的实体店，直到最近才开始在海外设立实体店。想象一下，不通过电视宣传你的品牌，不雇人管理你的实体店，不管理你所有的在线销售，能省下多少钱。

如果你去过他们的服务中心，他们有一个聪明但实用的方法—如果你去他们的服务中心的话，他们很少会“修”你的设备。如果设备在保修期内，他们会在大多数情况下更换一个新的。
根据统计，只有不到10%的消费者在保修期需要去服务中心。如果数量如此之少，而且你有一个庞大的生产基地，在那里你可以很容易地重复使用有问题的部件，为什么还要雇人来修它们呢？
另一个原因—它们是由中国人制造/组装的，因为巨大的生产规模意味着更低的投资成本。

Mukund Kumar
They keep a 5% profit margin on hardware and try to make more money on internet services.
Instead of making high profits on hardware, Xiaomi aims to make its money after they sell their hardware.
In China, Google and its services are banned, which rendered a need for a Chinese equivalent.
Xiaomi decided to step up and it makes many services similar to Google’s. For example, Mi Cloud replaces Google Drive and Google Photos. You can pay to expand your Mi Cloud storage as you can for Google Drive. Xiaomi has its own browser, forecast service, calendar, cloud and many other services, half of which you probably haven’t even heard of.
These apps don’t compete outside China as Google apps reign supreme. Almost all their users come from the company’s motherland.
Further, MIUI does everything in its power to be a revenue stream for the company. When you make a folder on your home-screen, there’s a small checkbox that is checked by default. This checkbox, when checked, will display ads on the folder for apps that relate to the apps in the folder.
This is another one of Xiaomi’s small internet services and you can find many more examples of Xiaomi’s internet services throughout MIUI.
Due to the fact that Xiaomi’s profits are made off services that it delivers through its devices, it is inclined to keep these devices upxed with the latest version of Android and cool features that MIUI comes with. That’s why there are people who bought a Mi 2 in 2012 and use it to this day. The Mi 2 is well over 5 years old and it runs the latest version of MIUI. If you don’t feel like that’s unorthodox for an Android phone, you’re not mistaken. Xiaomi sells well specced hardware and upxes it for a long time, unlike most other companies, which will intentionally sabotage a product’s user experience in order to push the user to buy the newer product. Lenovo is known to do this.
All this boils down to one question.
Does it work?
The answer is a strong “kinda”.
China is the only place the business model has really been proven to work because Google services are banned in China. As for the international market, there are a few vulnerabilities.
For one, I don’t see why anyone would choose something like Mi Cloud over Google Drive. People prefer to use Google services over Chinese ones. Mi services are largely seen as shady things anyway.
Xiaomi made this poll not too long ago and embarrassingly enough, Android One got more votes than MIUI. To add insult to injury, the company dexed the poll.

由于谷歌服务在中国是被禁止的，中国是唯一一个证明此种商业模式真正有效的地方。至于国际市场，还存在一些缺陷。
首先，我不明白为什么有人会选择小米云而不是谷歌云硬盘。人们更喜欢使用谷歌服务。不管怎样，Mi服务在很大程度上被认为是不受待见的。
小米在不久前做了这个调查，令人尴尬的是，Android One（备注：Android One是由Google开发的低端智能手机）比MIUI获得了更多的选票。更糟糕的是，该公司删除了此次投票。

紧接着，他们想从交易中赚钱的想法出现了问题。小米销售的大部分手机都是低价手机。购买廉价手机的人可能更会使用免费的应用程序和服务。这使得小米只能靠广告赚钱，当我说在手机用户界面中加入广告是个坏主意时，许多人会同意我的看法。
小米有一个有趣的商业战略，但是该公司的商业模式在中国以外的地方并不奏效。

Anant Yash
They aren''t anymore.
Back when Xiaomi hit Indian market they were offering phones with pretty remarkble hardware for the cost. Back then Micromax ruled the market. What they did was buy phones from Chinese manufacturers in huge batches and rebranded them. They were still way cheaper than Samsung or Sony so people bought them. Their phones didn''t have a lot in common as they didn''t have much control over the manufacturing process. They rarely used Qualcomm chips if at all. So when Xiaomi first came to Indian market there was no other company that could go tow to tow with them in terms of price to hardware ratio.
Now things have changed. There are many other brands that match Xiaomi in hardware and price - Lenovo, Motorola, Huawei.
Where MI is still better than the rest is the sub 10,000 market. They pay more attention to this segment than any other company and compensate the low margin per unit by consistently selling millions of units every month.
I think what I am trying to say can be summed up with this.
I recently bought a Lenovo P2 for 13k. Spec wise it''s almost similar to redmi note 4 which is 11k. For the extra 2k I got a better display (AMOLED) and a better battery (5100mah).
2 Years ago when redmi note 3 was launched there was no phone that came close to it''s performance even if you spent 3k extra.
3 Years ago the competition was virtually non existent. If you were buying a budget smartphone you were buying Xiaomi (or regretting not buying Xiaomi)
My point being that the competition is catching up and Xiaomi is no longer the only choice for budget smartphones.
It is still one of the better ones.

他们再也不是了。
当小米进入印度市场时，他们提供的手机硬件成本非常惊人。那时Micromax（印度手机品牌）统治着市场，他们所做的就是大量购买中国制造商生产的手机，然后重新给它命名，它们仍然比三星或索尼便宜得多，所以人们买了它们。他们的手机没有太多的一致性，因为他们对生产过程没有太多的控制权。他们很少使用高通芯片。所以当小米第一次进入印度市场时，没有其他公司能够在价格与硬件的性价比上与他们保持一致。
现在情况变了。在硬件和价格方面，还有许多其他品牌可以与小米匹敌—联想、摩托罗拉、华为。

小米仍然优于其他公司的地方是在低于1万的市场。他们比其他公司更关注这一细分市场，并通过每月持续销售数百万套产品来弥补每一套产品的低利润率。
我认为我想说的可以用这个来总结。
我最近花了一万三买了一台联想P2。规格方面，它几乎类似于售价一万一的红米NOTE 4。对于额外的两千，我得到了更好的显示屏（AMOLED屏幕）和更好的电池（5100mah）。

两年前，当红米note 3发布时，即使你多花了3千，也没有一款手机的性能接近它。
3年前，这种竞争几乎不存在。如果你想买的是廉价智能手机，要么你买的是小米（或者后悔没买小米）
我的观点是，竞争正在迎头赶上，小米不再是廉价智能手机的唯一选择。
但它仍然是最好的选择之一。

Abhishek Pandey
To answer this question i will share a situation with you.
When i was preparing for my JEE that time I was also taking private tution from a Physics teacher for few months.One day I reached early morning at my class and since sir had not came i started reading Dainik Bhaskar newspaper. At the front page of Dainik Bhaskar i noticed a small strip of advertisement of Xiaomi Redmi Note 5. I didn''t took that seriously.After a while Sir came and he started reading newspaper.Then he asked me why Xiaomi Brand is so popular and cheap in India. I gave some lame points to answer the question.
But in the middle Sir stopped me and told me that if you want to know the answer of this question then you will also have to think like Xiaomi.
Xiaomi has done a good analysis of Indian Market similar to Micromax but Micromax has a short sighted view of Indian Market.
Xioami got a right view that majority of Indian people want Quantity rather than Quality in hardware sector.
So it started giving its smartphones with high end software but low end hardware.Like Xiaomi regularly gives high end processors but it when it comes to screen they do not use good and upxed gorilla glass.
But the major thing sir told me about advertisements.He told me that Xiaomi does not spend its money in ads.Rather in place of ads it regularly gives upxes to its phones.Here Micromax was left behind Xiaomi as Micromax also gave good phones but rarely gave upxes to their phones.Due to this Micromax customer developed a outdated view of Micromax whereas Xiaomi doesn''t let its customers cut from latest softwares upxes.Now Micromax is past and Xiaomi is present.
Xiaomi spends very less amount of money on ads. Another masterstroke from Xiaomi was the false Made in India brand. In reality the parts were exported from china and they were assembled in India.

小米花在广告上的钱非常少。小米的另一个妙招是虚假的印度制造。实际上，这些零配件是从中国进口的，在印度组装。
但印度大众对“印度制造”品牌如此着迷，以至于他们认为小米是在推动“印度制造”，也证明了这个也可以作为小米的一个加分点。
同样地，也有许多微小的原因，但他们不值得讨论。小米提供廉价手机，每部手机的利润也低于其他公司。
我希望你喜欢这个答案。