【外文阅读精讲(56)】中国新能源车价格战，你是”等等侠“吗？｜考研英语｜外刊精

Buy now and save! Price War Over Electric Cars Erupts in China

Vocabulary

1. cutthroat adj 残酷的，经常用于商业语境 cutthroat competition/ cutthroat world of ··· 竞争激烈的什么领域
2. erupt 原意指火山喷发,现在指（冲突、战争）爆发突然加剧 e.g. The crowd erupted in cheers when the home team score a goal.
3. slash 大幅削减（数量、价格） slash sth
4. unveil = expose =disclose =uncover 公开、揭露
5. markdown n 降价
6. giveaway 赠品
7. established adj 确立已久的，修饰公司品牌可以译为资深的、老牌的 established firms/ comapnies/ business
8. entice 引诱
9. once-in-a-generation 千载难逢，百年一遇 once-in-a-generation opportunity 千载难逢的机会
10. upend 倒置，颠覆 e.g. Those who try to upend it do not fare well.
11. foothold 立足点，进一步发展的稳固地位 gain a foothold e.g. The mob has never had a foothold in Los angels
12. know-how 实际技能、经验和知识 financial、technical know-how
13. frothy adj 泡沫的
14. upstart n 新贵
15. jostle 推挤，竞争争夺 jostle with sb
16. whittle down 削减，削弱

collocation

1. 降价的多种表达 slash prices/ cash rebates(现金返现）/ unveil a second round of markdown(名词）/ mark down(动词）/ a second cycle of price cuts/ car prices to come down/ cutting price/ price reductions/ more discounts
2. 电动车的多种表达：electric cars/ electric vehicles
3. an urgent need 迫切需要 常用句型There is an urgent need to do th
4. scores of = a large number of = many e.g. Scores of people were there to cheer him on
5. resort 手段 the first/ last/ final resort
6. be accustomed to 习惯于
7. foot traffic 人流量

Sentence

1. Amid slumping auto sales, car brands are going to extremes(走极端) to stay competitive, offering dealership giveaways and deep discounts.
2. Established domestic carmakers and local start-ups, supported by policies encouraging growth of new energy vehicles, flooded the sector, enticed by a once-in-a-generation opportunity to upend the balance of power in the car industry.
3. There are similarities between the frothy E.V. market in China and the early days of the smartphone boom, when a new technology product attracted scores of upstarts to jostle with established foreign brands.
4. For traditional gas-powered automakers, cutting prices is their last resort in trying to secure market share.