设计思维 / Design Thinking

「释义」
设计思维指将设计的原则应用到人们的工作方式中，其本质是一系列行为原则，其中最重要的是用户同理心、原型机制和对失败的容忍。

「应用场景」
设计思维起初用于实体设计，近年来它越来越多地应用到解决无形的、复杂的问题。例如如何塑造客户对服务的体验。然而不管在何种应用环境下，拥有设计思维的人通常会利用实体模型又称为设计构件作为研究、定义和沟通的工具。专注于设计思维将使组织有能力将科技变得更人性化，并创造出能带来情感共鸣的产品和服务。

Design thinking, first used to make physical objects, is increasingly being applied to complex, intangible issues, such as how a customer experiences a service. Regardless of the context, design thinkers tend to use physical models, also known as design artifacts, to explore, define, and communicate. An organizational focus on design offers unique opportunities for humanizing technology and for developing emotionally resonant products and services.

《设计思维崛起》
乔恩·柯尔克
2015年9月刊
“Design Thinking Comes of Age”
By Jon Kolko