【管理辞典】投资期限 / Time Horizon

「释义」

投资期限是指从开始投资到预先确定的投资回收日为止的期限。

除了关注收益与风险等指标之外，投资最易忽视的是时间。这个时间用专业的话说就是“投资期限”。投资期限很大程度上决定了资产配置的前提——风险承受能力。

「应用场景」

我们目前所处的世界里，顾客变得越来越有权力、要求也越来越多。他们有能力取得更多选项、得到有关这些选项的更多信息。而且如果他们的需求未获满足，则会轻易转换到另一家供应商。概括地说，就是大众对机构的信任正逐渐丧失。人们越来越关心企业和其他组织如何追求自身利益，这些利益通常是以牺牲顾客的需求和利益为代价。

We live in a world where customers are becoming more powerful and demanding. They have the ability to access more options, gain more information about those options, and switch from one vendor to another easily if their needs are not being met. More broadly, trust is eroding in our institutions. People are increasingly tuned in to how companies and others are pursuing their own interests, often at the expense of the needs and interests of their customers.

这有一部分是全球竞争加剧造成的结果。随着企业面临日益增加的绩效压力，投资期限缩短，变得过度在意内部的效率。

In part, this is the result of intensifying global competition. As companies experience mounting performance pressure, their time horizons shrink, and they become obsessed with internal efficiency.

以上文字选自 Every Company Needs a Narrative

约翰·哈格尔三世（John Hagel III）| 文

马冰仑 丨编辑