F1分站

There’s nothing like being there in person

没有什么比亲自看F1去更好的了

 

• Three quarters of fans live in a country with a GP; but fewer than 20% have attended in the past 5 years. Fewer than 13% of respondents have travelled to a non-home GP since 2016.

四分之三的车迷生活在有F1分站赛的国家，但是在过去的五年里只有不到20% 的车迷去到F1分站赛现场。自2016年以来，只有不到13% 的受访者去过没有F1分站赛的国家。

 

• Fans in the Americas are least likely to travel to their ‘home’ GP, fans aged 45+ are twice as likely to travel to an ‘international’ GP

美国车迷最不可能前往自己国家举办的F1分站赛，45岁以上的车迷前往国外F1分站赛的可能性是平均值的两倍

 

• Four GPs remain critical to all fans – Monza, Spa, Silverstone & Monaco

四大分站仍然对所有车迷至关重要——蒙扎河、 斯帕、银石和摩纳哥

  

• Significant increase in popularity for Austria, Baku, Zandvoort and Bahrain

奥地利、巴库、赞德福特和巴林的支持率显著提高

 

• For Race Promoters, the key GP features remain unchanged – ease of travel, ease of parking, good vantage spots, a strong support race package, together with Pit Lane Tours

对于赛事发起人来说，F1分站赛的主要特点保持不变——旅行方便，停车方便，好的交通，好的赛事套餐，以及维修站旅游

 

• Fans willingness to pay 20% more on race tickets than 2017, mean 3-day ticket price of $195 indicated

车迷愿意支付的门票价格比2017年多20%，3天价格为195美元

Formula 1 continues to be an increasingly media-driven sport, with less than 20% of Formula 1’s most-avid fans attending a Grand Prix in the past five years. While 75% of Survey respondents reside in a country with a ‘home’ Grand Prix; only 2.5% of fans have attended their local race each year since 2017.

F1越来越受媒体推动，在过去的五年里，只有不到20%的F1车迷参加了一次F1分站赛。虽然75% 的调查对象居住在一个拥有“主场”F1分站赛的国家，但自2017年以来，只有2.5%的车迷参加过当地的比赛。

GP Race Attendance Per Annum (2005-2021)

2005-2021年去现场看F1分站赛的次数

Preferred Number of GPs Per Season (2005-2021)

每个赛季观看的分站赛数量(2005-2021)

• The Untouchables (4):

最受欢迎的赛道 （4）：

Monaco, Monza, Silverstone, Spa

摩纳哥，蒙扎，银石，斯帕

 

• The Popular Perennials (5): Australia, Brazil, Canada, Japan, USA

受欢迎的国家(5) : 澳大利亚，巴西，加拿大，日本，美国

 

• The New Favourites (3): Azerbaijan, Abu Dhabi, Singapore

新宠(3) : 阿塞拜疆、阿布扎比、新加坡

 

• The Welcome Returnees (4): Germany, France, Austria, Netherlands

最受欢迎海外大奖赛(4) : 德国、法国、奥地利、荷兰

Fans’ Ranking of GP Importance (2005-2021)

车迷心目中的最重要的大奖赛(2005-2021)

GP Features Influencing Attendance (2015-2021)

分站赛的什么因素吸引车迷？

F1分站赛票价

Good Value

物有所值 

21.2% 的车迷认为物有所值，接受的价格由96.99元增加至117.53元

 

Reasonable Value

价格合理 

20.8% increase  from $120.72 to $145.82

20.8%的车迷认为价格合理，接受的价格由120.72元增加至145.82元

 

Expensive

贵

 50.0% increase  from 163.15 to $244.75

50%的车迷认为票价贵，接受的价格由163.15元上升至244.75元，升幅为50.0% 

 

Too Expensive

太贵

 66.5% increase (16.6% pa) from $208.17 to $346.62

66.5% 的车迷认为票价太贵，接受的价格由208.17元增加至346.62元

In the period between 2017 and 2021 we recorded fans’ willingness to pay rise by between 20% - 65%.

在2017年至2021年期间，车迷的支付意愿上升了20%-65% 。