西巴尔干 - 产业品牌

正如我们在之前一篇关于西巴尔干DLC的文章中所承诺的，今天我们想要展示由我们才华横溢的图形设计师为这项地图扩展制作的几个产业品牌的设计概念。

具体来说，让我们与 Karina 和 Adel 坐下来聊一聊，问问他们在创作这些品牌时的想法吧。希望大家喜欢了解他们对于如何在视觉上呈现这些公司的思路。

家具厂 - JASTUK（Karina）

JASTUK，一座家具厂，它将在西巴尔干国家拓展业务。“JASTUK”这个名字表示“枕头”的意思，所以我在设计 logo 时重点关注与枕头形状的联系。

起初，我想象 JASTUK 是一个有趣的品牌，激起友好联系并与期望装修房屋的顾客建立信任。正如大家可以看到的多个版本的 logo，它们都是有趣的枕头形状，另外在字母“U”上加一个点来呈现笑脸的样子。首版 logo 以黄色、紫色作为主色调。

不过，我后来选择了一个截然不同的思路，赋予 JASTUK 奢华的感觉。我转为使用单色调，并选择了一款优雅的字体。这时我意识到 JASTUK 应当流露优雅、平静的感觉，而非趣味与活力。

河港 - Luka DunaVia（Karina）

这座河港是专为西巴尔干DLC制作的。在设计期间，我的关注点主要是给予该公司现代、高端、简约的感觉。我为该公司的名称选择了几何无衬线字体，并尝试使用船舶、波浪的造型，因为这与河港相关。

为了呈现想要得到的联系，极简主义方法似乎是最佳选择。因此，我坚持使用一种颜色以实现整体简洁。极简主义风格遵循“少即是多”的原则，这便是为何船舶与波浪以抽象线条形式呈现的原因。

在白色空间内融入波浪的版本成为最清晰明了、最抓眼球的选择。当然，我也禁不住将这一波浪元素融入河港的图腾之中。希望你们喜欢 Luka DunaVia 河港呈现的高端、独特的感觉！

食品加工 - Vesna（Karina）

Vesna，位于巴尔干地区的食品加工公司，是一个在此行业内具有长久历史的品牌。对于它的设计，我们希望唤起快乐怀旧、童年回忆、甜蜜、家庭时刻。

这款独特设计的 logo 具有渐变、描边及各种形状，在现代图形世界中似乎显得有些过时。但这就是我们想要达到的效果。由于 Vesna 与食品相关，其 logo 需要表现出友好、生态的面貌，并且具有许多食品产业链公司的特征。为了实现这些，我们对公司名称使用圆角、干净的字体，并融入叶子的元素，与品牌搭建起自然、生态的联系。

建筑材料仓库 - BETUNIJA（Karina）

建筑材料仓库的名称由表示混凝土的单词“beton”与牵牛花（在一些巴尔干语言中写作“petunija”）的单词组合而成。将这两种具有不同感觉的元素组合为一个 Logo 不是一件简单的事情，所以我希望了解搭建对于最终效果的反馈。

最初，我关注于有关建筑行业的联系，因为这是 BETUNIJA 的专业领域。为了传递粗狂、刚强的感觉，我选择了方形无衬线字体，呈现稳固、坚硬、力量的感觉。Logo 的主色调确定为牵牛花的常见颜色，即紫色。牵牛花的形状本身作为 logo 的主要符号，但它必须转变为抽象的、有棱角的，甚至尖锐的形状，从而避免任何女性化的含义。Logo 中的“花瓣”也是建筑材料商店常见的代表彩色地图的符号。

锯木厂 - CRNO DRVO（Karina）

CRNO DRVO 锯木厂，最初意思是可在黑山发现的“乌木”。在网上搜集 logo 灵感时，我留意到最常用的符号是锯子、枞，或者一把斧头，就是这样。然而，我想要通过关注木头本身，尤其是原木的形状，以此获得更有创意的表现形式。我的目标是打造一个酷的品牌，它自豪于自己的工作并想要向世界展现。

为了达成这一点，我仔细选择了黑、黄色彩组合。黑色是不会过时的颜色，超越潮流并传递力量、守礼、声望的感觉。黄色则是另一种风格，唤起喜悦、开心的感觉，是一种引人注意的颜色。对于该 logo 的字体，我选择了简单的款式，线条一般保持不相连，反映原木的自然纹理。

车辆公司 - Larus（Adel）

制作“Larus” logo 的过程相当具有挑战性且有趣。我花费了许多时间试验不同想法与款式。每款 logo 都经过精心设计以抓住该公司的精髓。“Larus”表示“海鸥”。对于这样的公司，它象征着与自然的联系，为该公司的车辆赋予雅致、轻快的感觉。

在这款 logo 的制作阶段，我与我的团队负责人进行了多次谈论，我们目标是呈现一个能够给玩家们留下印象的设计。在下方图片中，大家可以看到该 logo 的不同变体，以及最终实现的效果。

重工业 - Syllurgy（Adel）

在为重工业公司“Syllurgy”设计 logo 时，我的目标是传递未来感，并在视觉上呈现能源的概念。最初想法围绕着运动、动力概念展开，所以我考虑使用一个旋转的圆形作为主要元素。

然而在 logo 制作阶段，我决定改变想法，将使用两块互补的金属片作为设计元素的想法画出来。这个设计给人力量、稳定的印象，并体现与重工业领域相互作用、相互联系的重要性。

总之，以两块互补的金属片为元素的“Syllurgy” logo 彰显强大与动力，表达一家重工业领域的公司在能源、相互作用方面的特点。

连锁超市 - Villco（Adel）

在为连锁超市“Villco”设计 logo 时，我的目标是制作一个能够反映家庭在杂货店获得愉快体验的友好设计。我希望 logo 唤起温暖、舒适的感觉，让顾客们获得美好的购物体验。

该 logo 的其中一个关键元素是位于右上角的黄色圆形，代表冉冉升起的太阳，指代顾客们在早晨来到这座大型超市，以阳光、美好的购物之旅开启新的一天。这项元素也表示新的开始，以及“Villco”提供高质量的产品与服务。

Villco 为顾客带来充满阳光与愉快的超市体验。我在这过程中获得了极大的乐趣。这项特别设计尤其令人喜悦，并激发我享受制作友好、亲切的 logo 的机会。

铁路公司 - Balkan Loco（Adel）

这是对旧的“Balkan Loco” logo 的重新设计。在制作过程中，我从欧洲现有的铁路公司汲取灵感。我的目标是设计一款极简、大气的 logo，并且需要适合在火车、员工制服上使用。

制作这款 logo 的过程相当快。我通过研究与分析市场，理解了适合铁路产业最有效的设计方案。随后，我开始制作不同的 logo 变体，试验各种形状、颜色及组合。

最终选定的 logo 同时具备极简、严谨风格。

 

Shuttling 公司 - Shuttle Cola（Adel）

太空概念在我看来是一个很好的想法，能够让产品在美国市场更具吸引力。做一条有关宇航员的广告，他在赤道上喝着可乐并渴望回家，这是一个很棒的想法。因此，我决定在创作这个品牌时使用太空主题元素。

该 log 的主要元素是航天飞机的图案，象征非地球般的丰富口味与产品吸引力。这项元素补足了太空主题的整体概念，并增添了视觉上的趣味性。

为了传递复古风格，我使用了具有怀旧感的字体，强调品牌的经典与文化意义，打造与经典可乐等产品的联系。

“Shuttle Cola”是我制作过最喜爱的品牌，我真的喜欢在我的工作中使用这个品牌。

 

轻工业 - Eumefa（Adel）

在为“Eumefa”（一家轻工业领域的公司）制作 logo 时，我想要强调其产业领域，并将代表科学的图案融入设计之中。我想到一个将原子或晶体点阵视觉化的想法，以此传递科学探索或技术进步的概念。

如果大家想了解有关 Karina 与 Adel 的内容，或者 SCS 的概念艺术，请查看我们关于这一主题的“幕后”系列文章。我们迫不及待地想向大家展示更多来自即将到来的西巴尔干DLC的内容，所以请在微博关注我们，保持获知所有最新消息。

请注意，所有设计概念仍处于“开发中阶段”，它们可能在最终呈现上存在差异。

West Balkans - Industry Brands

As promised in one of the previous blog posts dedicated to the West Balkans DLC, we’d now like to showcase concepts of several industry brands created for this map expansion by two of our very talented graphic designers.

Specifically, we sat down with Karina and Adel and asked them about their motivations behind creating the brands. We hope you will enjoy reading their thoughts about the way the companies will be visually represented.

Furniture factory - JASTUK (Karina)

JASTUK, a furniture factory, will expand its presence in the Balkan countries. Since the name "Jastuk" means "pillow," I focused on incorporating pillow shapes during the logo design process.

Initially, I envisioned JASTUK as a playful brand that aims to evoke friendly associations and build trust with customers looking to furnish their homes. As you can see in the logo versions, there are fun pillow shapes, and dots have been added to the letter "U" to create the appearance of a smiling face. The first logo versions used a yellow and purple color palette.

However, I later opted for a completely different approach, giving JASTUK a luxurious touch. I switched to a monochromatic color scheme and chose an elegant font. That's when I realized JASTUK should exude gracefulness and a calming vibe rather than playfulness and vibrancy.

River port - Luka DunaVia (Karina)

This river port was specifically created for the West Balkans DLC. During the design process, my focus was mainly on giving this company a modern, premium, and simple feel. I chose a geometric sans-serif typeface for the company name and then played with the shapes of a boat and waves, as they are associated with river ports.

For the desired associations, a minimalistic approach seemed to be the best choice. Therefore, I stuck with one color to embrace the overall simplicity. The minimalistic style follows the principle of 'less is more,' which is why the boat and waves are represented as abstract forms made of lines.

The version that incorporates white space for the waves appeared to be the clearest and most eye-catching one. Of course, I couldn't resist incorporating this wave element into the totem of the river port as well. I hope you will enjoy the luxury and unique atmosphere of Luka DunaVia river port!

Food processing - Vesna (Karina)

Vesna, the food processing company in the Balkans, emerged as a brand with a long-standing history in the business. For its design, we aimed to evoke a sense of happy nostalgia, reminiscent of childhood, sweets, and family moments.

The intentionally designed logo features gradients, strokes, and various shapes that may appear outdated in the world of modern graphics. However, this was precisely the effect we wanted to achieve. As Vesna is associated with food, the logo needed to convey a friendly and ecological appearance, characteristic of many food chain companies. To accomplish this, we used a rounded and clean font for the name and incorporated leaf elements to establish a natural and ecological connection with the brand.

Building material storage - BETUNIJA (Karina)

The name of the building material storage was created by combining the word 'beton,' which stands for concrete, with the petunia flower, known as 'petunija' in some Balkan languages. Combining two elements with such contrasting vibes into one logo was not an easy task, so I'm eager to hear your feedback on the final result.

Firstly, I focused on associations related to the construction industry, as this is the area of BETUNIJA's expertise. To convey a sense of brutalism and masculinity, I selected a square geometric sans-serif font, which evokes feelings of stability, persistence, and strength. The color palette was determined based on the common color of petunias, which is purple. The petunia shape itself serves as the main symbol in the logo, but it has been modified into an abstract, angular, and even sharp form to avoid any feminine connotations. The 'flower petals' in the logo also function as symbols representing color maps commonly found in building materials shops.

Sawmill - CRNO DRVO (Karina)

The sawmill CRNO RDVO, which literally means 'black wood,' can be found in Montenegro. While browsing the internet for logo inspiration, I noticed that the most common symbols used were a saw, fir tree, or an axe, and that was it. However, I wanted to take a more original approach by focusing on the wood itself, specifically the shape of a log. My goal was to create a cool brand that takes pride in its work and wants to showcase it to the world.

To achieve this, I carefully selected a black and yellow color combination. Black is a timeless color that transcends trends and conveys power, formality, and prestige. Yellow, on the other hand, evokes feelings of joy and happiness and serves as an attention-grabbing accent color. For the logo's font, I opted for simplicity, with lines that often remain unconnected, mirroring the natural patterns found inside a wood log.

Vehicle Company - Larus (Adel)

The process of creating the "Larus" logo proved to be quite challenging and engaging. I spent a lot of time experimenting with different ideas and variations. Each logo concept was meticulously crafted to capture the essence of the company. “Larus” means "seagull". For that company, it symbolizes a connection with nature and imbues the company's vehicles with grace and lightness.

During the logo development process, I engaged in numerous discussions with my team lead, so we aimed to create a design that would leave an impression on players. In the picture, you can see variations of this logo and the end result that was finally approved.

Heavy Industry - Syllurgy (Adel)

When creating the logo for the company "Syllurgy” which operates in heavy industry, aimed to convey a futuristic appearance and visually represent the concept of energy. The initial idea revolved around the notion of movement and dynamics, so I considered using a rotating circle as the main illustrative element.

However, during the logo development process, I decided to change the concept and visualize the idea using two pieces of metal that complement each other. This approach creates an impression of strength and stability while embodying the importance of interaction and interconnectedness within the field of heavy industry.

Overall, the "Syllurgy” logo with two complementary pieces of metal represents a strong and dynamic symbol embodying the energy and interaction characteristic of a company operating in the heavy industry sector.

Supermarket Chain - Villco (Adel)

When designing the logo for the "Villco" hypermarket chain, my goal was to create a friendly design that would reflect the enjoyable experience of a family trip for groceries. I wanted the logo to evoke feelings of warmth, and comfort, and invite customers to a positive shopping experience.

One of the key elements of the logo is the yellow circle positioned at the right corner. It symbolizes a rising sun, inviting customers to visit the hypermarket in the morning and start their day with a bright and positive shopping trip. This element also represents the idea of a fresh start and the energetic approach of “Villco” in providing quality products and services.

It invites customers on an exciting journey to the hypermarket, filled with sunny emotions and joy. I derived immense pleasure from the process. This particular design was especially enjoyable and inspiring for me relished the opportunity to create a friendly and welcoming logo.

Railway Company - Balkan Loco (Adel)

This design is a redesign of the old "Balkan Loco” logo. While creating, I drew inspiration from existing railway companies in Europe. My goal was to design a logo that would be minimalist. sleek, and suitable for printing on trains and employee uniforms.

The process of creating the logo was relatively quick. I conducted research and analyzed the market to understand which design solutions would be most effective and fitting for the railway industry. I then began creating different logo variations, experimenting with shapes, colors, and composition.

In the end, the chosen logo combines minimalism and strictness.

Shuttling Company - Shuttle Cola (Adel)

The idea of space came to me as a great concept to make the product more appealing to the American market. U thought that it would be a great idea to make an advert with an astronaut, drinking cola in orbit and longing for home. So I decided to use the space theme while creating the brand.

The main element of the logo features an illustrated space shuttle, symbolizing the nor-earth richness of flavor and the allure of the product. This element complements the overall concept of the space theme and adds visual interest.

To convey a touch of retro style, I used a font with nostalgic undertones, emphasizing the authenticity and cultural significance of the brand. This creates an association with classic colas and adds.

“Shuttle Cola" is my favorite brand that I created, I really enjoy using this brand in my works.

Light Industry - Eumefa (Adel)

When creating the logo for "Eumefa,” a company in the light industrial sector, I wanted to emphasize the industrial sphere and incorporate scientific motifs into the design. I came up with the idea of visualizing an atom or a crystalline lattice to convey a sense of scientific exploration and technological progress.

If you’d like to know more about Karina and Adel or the concept art at SCS in general, make sure to visit our Under the Hood blog post about this very topic. That being said, we can’t wait to show you more from the upcoming West Balkans DLC, so follow us on social media (Twitter, Instagram, Facebook, TikTok) to always stay in touch with all the latest news.

Please mind all the concepts are currently a "work in progress" and they might be different in the final version.