调查范围

• Largest sample ever analysed – 167,302 responses

有史以来数量最多：167,302个有效样本

 

• Youngest ever sample recorded – 34% of respondents < 24 / 63% < 34 / Average age 32y 0m

有史以来最年轻：34% 的受访者年龄低于24岁；63% 低于34岁；平均受访者年龄：32岁

 

• Highest female participation ever - 18.3% of total sample, up from 10% in 2017

女性参与率达到历史最高——从2017年的10%上升到18.3%

 

• F1 attracts, passionate new fans with 34% following sport for <5 years, up from 12% in 2017

受访者中，新F1车迷比例从2017年的12% 上升到现在的34%

 

• Greater geographic spread – 187 countries represented with a significant uplift in Asia-Pacific, Middle East and Africa response

更广泛的地域分布——187个国家参与，在亚太、中东和非洲的受访者增加

Chart | Global Fan Survey Sample (2005-2021)

调查结果摘要

Wherever fans are located and whatever age or gender, the powerful majority view (90%) is that F1 is the “pinnacle of motorsport”.

无论粉丝在哪里，无论年龄或性别，绝大多数人(90%)都认为F1是“赛车运动的巅峰”。

The most positive take-out is the trend line on brand attributes for the sport. “Exciting” is the most popular descriptor this time, while “competitive” and “entertaining” enter the top five for the first time in our surveys. 58% of fans say the sport has the right balance of sport and entertainment (up from 39% in 2017). This is especially the view of newcomers to the sport.

F1品牌价值的上涨对这项运动的贡献巨大。“令人兴奋”是被调查者使用最多的形容词，而“竞争性”和“娱乐性”则首次进入我们调查的前五名。58% 的球迷认为这项运动在体育和娱乐之间取得了适当的平衡(2017年为39%)。

F1 will also be pleased to note that 55% of fans believe F1 should be a world leader in the development of 100% sustainable fuels. This is a major strategic future direction for F1 and they will be gratified to see that 67% of respondents to this survey are already aware of F1’s plan to introduce 100% sustainable fuels by 2025. But there is more work to be done there in the coming years to spread more widely an important message.

55% 的球迷认为F1应该成为100% 可持续燃料开发和使用的领导者。67% 的受访者已经知道 F1计划在2025年引入100% 的可持续燃料。

McLaren has experienced a renaissance and is now the world’s No.1 most popular team, followed by Red Bull, Ferrari and Mercedes.

迈凯轮经历了一次复兴，现在是世界上最受欢迎的车队，紧随其后的是红牛、法拉利和梅赛德斯。

Max Verstappen is the fans’ overall No.1 driver and dominates amongst fans ages 25-34. Lando Norris is No. 2 and the highest-ranked driver amongst the female demographic and leads with under 25s. Lewis Hamilton is No. 3 and the highest-ranked in the United Kingdom and top amongst fans 35+ years old. Daniel Riccardo is No. 4 and the highest-ranked in Australia, and No. 2 amongst female fans.

维斯塔潘是车迷心目中头号车手，在25-34岁的球迷中占据主导。兰多 · 诺里斯排名第二，是女性车迷中排名最高的车手，25岁以下的车手中排名第一。刘易斯 · 汉密尔顿排名第三，在英国排名最高，在35岁以上的粉丝中排名第一。丹尼尔 · 里卡多排名第四，澳大利亚排名最高，女粉丝排名第二。

 

The growing correlation between the sport and gaming/esports is also a key narrative here.

体育和游戏/电子竞技相关项目的发展，也是一个关键因素。

 

More than half of all fans (51%) play motorsports-specific video games, with 64% of those aged 16-34 being active motorsport gamers.

超过一半的球迷(51%)玩赛车游戏。其中64%的玩家在16-34岁之间，是最活跃的赛车运动玩家。