广交会外贸展会必备英语口语
作为一个老外贸人,也参加了不少外贸展会,今天特意整理了这份展会英语。
在外贸展会上的话术基本需要掌握的是: 基本流程的沟通(如图)+公司的优势以及产品介绍话术。
除此之外,在平时我们也要了解一些不同国家的成功客户案例,这样在与客户沟通谈判时候,能够更好的引导客户!
相信认真看完的小白也能成为展会上备受客户肯定的外贸高手!希望大家在展会上都能从容自信的展示公司的优势和产品方案,收获自己的大客户哦~加油

打招呼
(注:打招呼时,要学会辨别,遇见犹豫/观望的客户,问候并且快速甄别是否是目标客户。展会上遇到形形色色的人非常多,不要在无关的人身上浪费时间)
•Hello, welcome to our booth. Come in and take a look, please./ what can i do for you?你好,欢迎光临我们的展位。请进来看看。/我能为你做什么?
•How do l address you? 我怎么称呼您?
•Hi how can l help you? As you can see, we are a uniform manufacturer, are you looking for this product? lf yes, please come in and we can have a coffee together.嗨,有什么能帮你的吗?正如你所看到的,穿着制服的制造商,你在寻找这个产品吗?如果可以,请进来,我们可以一起喝杯咖啡。
•I am xxx, a sales manager of xx company. It is a pleasure to meet you here. 我叫xxx,是xx公司的销售经理。很高兴在这里见到你。
•Here is my card.May l have your business card/name card? 这是我的名片。可以给我你的名片吗?
•May I know your name and email address, it is better that you can leave your WhatsApp number for easier communication?我可以知道你的姓名和电子邮件地址吗,最好你可以留下你的WhatsApp号码以便于沟通
•Please find my business card, and you can find my mobile number here.Just add me as your WhatsApp or We Chat friend, we can make online communication, at your convenience of course.请找到我的名片,你可以在这里找到我的手机号码。只需添加我作为你的WhatsApp或微信好友,我们就可以在线交流,当然在你方便的时候。
•Have a seat,please!请坐
•Would you like some coffee or tea? 坐下来,先问问客户喝什么,咖啡或茶吗?
•Would you like a glass of water? / Can I get you a cup of Chinese tea/coffee? 你想要一杯水吗? /我可以给你一杯中国茶吗?
自我介绍&介绍公司优势等等...
•May I give you some introduction on our company and products? 我可以给你介绍-下我们的公司和产品吗?
•We are the authorized/professional manufacturer and distributor of XXX products我们是XXX产品的授权/专业制造商和经销商。
•Our company focuses on keeping promise, controlling quality, guaranteeing the products safety. •It has already won many old customers’trust and satisfactions by adhering to the principal of “original design, high quality, reasonable price, high reputation and First-class service”公司强调守信、品质控制、产品安全保证,凭借着坚持“原创设计、高质量、价格合理、良好信誉、一流服务”的原则,公司已经赢得了很多老客户的信赖。
具体产品互动
•Seems you are interested in this product; may l give you some introduction? 看来您对这个产品感兴趣;我可以给你介绍一下吗?
•Anything else you want to bring up for discussion?你还有什么想提出来讨论的吗?
产品目录展示
•Here is our latest catalogue,please take a look 这是我们最新的目录,请看一下
•Any interest, please feel free to tell me, we can show some samples for your reference firstly.如有任何兴趣,请随时告诉我,我们可以先展示一些样品供您参考。
样品
•What about having a look at sample first? 先看样品怎么样?
•Do you need samples for approval? 你要确认样品吗
•We can courier some samples to you once we come back to office, We will not charge you for samples,but we hope you can afford the freight costs我们一回到办公室就可以快递一些样品给您,我们不收取样品费用。但是希望你能承担运费。
包装
•Do you have specific request for packing ?Here are the samples of packing available now,you may have a look。您对包装有具体要求吗? 这里有包装样品,您可以看看。
报价(在展会上客户通常都会直接询问价格,建议在不偏离市场行情的情况下先报个价格,给客户参考)
•The price of this product is USD xxx, and in general, our prices are given on FOB XX standard package,and is only valid for one month.该产品的价格为 xx 美元,一般情况下,我们的价格为 FOB XX,标准包装,有效期为一个月。
•will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP.请告诉我们您想要的规格、数量和包装,以便我们尽快报价。
•This is the pricelist, but it serves as a guide line only. ls there anything you are particularly interested in.这是价格表,但只供参考。是否有你特别感兴趣的商品?
数量
•The quantity is too small for mass production.对于大货生产,数量太少了
•Our minimum order amount is USD5000.我们最小订单金额是USD5000
还价(注:根据客户目标价,看看能给进一步提供什么方案。
比如调整MOQ,更换材质,推荐其他符合他目标价的款式)
•will give you the most favorable prices我会给你最优惠的价格
•Our prices compare most favorably with quotations you can get from other manufacturers.我们的价格与您从其他供应商获得的报价相比最为优惠。
•I am sorry. lt is our rock bottom price.对不起。这是我们的最低价。
•The price has been cut to the limit.价格已经砍到极限了
•Considering our good relationship and future business, we give a 3% discount. 考虑到我们良好的关系和未来的业务,我们给予 3%的折扣
•If your order is big enough, we may reconsider your price.如果您的订单足够大,我们可能会重新考虑您的价格
交期
•Generally ,our delivery time is 30 working days一般来说,我们的交货时间是 30个工作日
•付款条款Our payment term is 30% in advance by T/T before production, and 70% before delivery我们的付款条件是生产前T/T 30%,交货前 70%
定合同
•Finalize the contract 确定合同
•we can get the contract finalized now.我们现在可以敲定合同了
•Pls kindly remit the deposit against the contract.根据合同安排定金
感谢合作
•It is so great to cooperate with you.与你合作真是太好了
•I really hope we will become the good business partner in the future.我真诚地希望我们将来能成为好的商业伙伴。
•This is a small gift for you 小礼物赠送
•Thank you for coming.谢谢你的光临
•Keep in touch.保持联系。
展会未成交,后续跟进客户(注:展会结束后一定要趁热打铁,尽快电话+邮件联系客户,时间越久跟进难度越大)
•When will you come back to work ? will send all details to you by email for your reference later? 您什么时候回公司?我会稍后邮件把具体细节发您参考。
展会相关单词
•Booth number展位号
•Stand展位
•Raw space 展览广地
•Row booth 标准展位
•Showcase 陈列柜
•Brochure 宣传小册子
•During the exhibition period展会期间
•Doors close at 闭馆时间
•Entrance入口
•Shuttle bus 班车
•shuttle service 接送服务
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