游戏内动态广告牌

你们中有一些人也许已经留意到，美国最大的物流公司之一——Schneider National 真实的招聘活动物料出现在美洲卡车模拟游戏中的广告牌。虽然我们之前已经用游戏内广告牌展示过各种令人兴奋的消息，例如新款肯沃斯卡车的到来，以及关于我们的 WoTr 卡车世界活动的宣传，这项新附加内容现处于试验阶段，我们相信这能够为我们游戏及汽车行业带来一些有价值的东西。

我们的核心目的不仅仅是广告。我们的目标是让大家能够关注到与我们的游戏世界有机结合的有趣细节 - 具有价值及更深层次意义的内容。Schneider National 的招聘活动的引入便是基于这一愿景的进一步实践。

这便是为何当 Schneider National 与我们联系并希望我们帮助宣传他们的招聘活动时，我们非常高兴可以达成合作，这不仅带来了新的内容，也让我们能够协助解决当前货运业紧缺经验丰富的专业司机的问题。作为美国领先的物流公司之一，Schneider National 的声誉与合法性是毋庸置疑的。我们认为这种合作关系是开启新篇章的机遇，实施这项试验将可能产生积极的影响，我们非常感激 Schneider National 提供的这次机会。

我们重视大家的游戏体验，并希望确保其保持是享受的、沉浸的。我们相信在游戏中展示行业相关内容既是关联的，也是有益的。另外，有着无数玩家经过我们游戏内的广告牌，谁知道会发生什么呢？也许有的人会注意到一个招聘信息，使得他们或他们的朋友考虑 Schneider National 的工作机会，或者可能考虑开启在货运业的职业生涯。

目前，我们选择 ATS 作为这些动态广告牌的试验地。从仅英文内容开始，我们可以专注于改善这项试验而非为本地化所困扰。

我们收到了来自留意到这项改动的玩家的积极反馈，这启发我们继续探索更多机会，提供有意义的视觉内容，而非传统的广告。我们可以共同创造一个更具沉浸感、目的性的游戏内世界，我们也非常高兴看到这种合作关系将在未来带领我们走向何方。

In-game Dynamic Billboards

Some of you may have noticed the appearance of actual, real recruitment campaign assets in American Truck Simulator from Schneider National, one of the largest logistics companies in the United States, displayed on in-game billboards. Even though we’ve previously used the in-game billboards to showcase a variety of exciting updates such as the arrival of new Kenworth trucks and promotions for our WoTr event, this new addition is now in the try-out phase and we believe it holds promise in offering something valuable to our games as well as the automotive industry.

Our primary intention goes beyond mere advertisements. We aim to provide opportunities that bring attention to interesting details organically within our game world - things of value and deeper meaning. The introduction of Schneider National's recruitment campaign further builds upon this vision.

That is why when Schneider National approached us with their desire for us to help them with their recruitment campaign, we were excited to collaborate since it presents something new and also allows us to assist the need of the trucking industry in general considering the current shortage of skilled professionals. As one of the leading logistics companies in the US, Schneider National's reputation and legitimacy are unquestionable. We saw this partnership as a chance to embark on a new journey and conduct experiments that could potentially have a positive impact and we are grateful to Schneider National for this opportunity.

We respect your gaming experience and want to ensure that it remains enjoyable and immersive. We believe that featuring industry-related content within the game can be both relevant and beneficial. Besides, with countless players passing by our in-game billboards, who knows? Someone might stumble upon a recruiting sign, prompting them or their friend to consider a job application at Schneider National or perhaps contemplate a career in the trucking industry.

For now, we have chosen ATS as the testing ground for these dynamic billboards. By starting with English-only content, we can focus on refining the experiment without the complexities of localization. 

The positive feedback we have received from those who have noticed this change has inspired us to continue exploring opportunities and provide meaningful visual assets that go beyond traditional advertising. Together, we can create a more immersive and purposeful in-game world, and we’re immensely excited to see where this partnership will take us in the future.