雅思写作素材（新版）|Lecture 7 媒体（适用口语Part 3)
Part 1 必备素材— 媒体和广告
基本表达 Some expressions
- Newspaper - tabloid（小报） ; magazine ; radio; television
- An integral part of our lives
positive influence 正面影响
- A good way to relieve stress - entertaining and enjoyable
- A good family bonding activity （针对电视）
- Informative and educational - up-to- the minute news and information （international events ；business and financial news）- fire one's interest in something （more vivid than textbooks）
- raise the public's concern about social issues (poverty;unemployment rate ;crime )- policymakers - take measures- address these issues
Negative influence
- Be harmful to one's health - stare at the screen for many hours - cause eyestrain - lead a sedentary久坐 lifestyle
- cause the decline of test scores
- Have unwanted content不合适: violent or sexual image; offensive language - copy the behavior they see in the in the media 模仿
eg The increased presence of violence in films and television these days is responsible for the rising incidents of violent crimes among youth in society.
So 应对方案
regulate media
carry out film rating system 电影分级制度
- Influence public opinion
To boost the ratings - sensationalize耸人听闻 news stories / biased / report false news - mislead the public - cause mood swings 情绪的波动 - spread anxiety throughout society 引发社会的恐慌
Advertising
表达 Expressions
advertisement - television commercials - pop-up advertising 弹出广告- embedded marketing植入广告 - public - interest advertising 公益广告
积极 Positive influence
Company： an important marketing tool-reach target customers 潜在客户- make products more attractive- boost the sales
Customers ：know more about the products - make choices efficiently；an important source of entertainment - funny / hilarious 有趣
Negative influence
- Annoying- interrupt TV shows - spoil one's enjoyment
- Misleading - exaggerate the function of products
eg： Advertising creates unrealistic expectations about products with exaggerated and misleading claims .- The products may not live up to their promises.
- Lead to impulsive spending 冲动消费- endorse背书 the products - persuade people to buy a certain product- influence consumers' decision - making process - lure people to purchase goods that are not of necessity - spend more than they earn - financial pressure - go into debt 欠债
Part 2 同义替换
1、丰富的（大量的）abundant / ample / profuse
eg： profuse resources 丰富的（大量的）资源
2、合适的
proper / appropriate
3、充足的
enough / adequate / sufficient
eg sufficient funds
Part 3 必备句式
1、A problem of （modern society）is that……
A problem of modern society is that people spend too much online.
2、somebody generally hold（s）the idea that ……
Society generally holds the idea that people who graduate from an overseas institution are stronger job candidates in terms of their language abilities and expansive thinking in a global context.全球思考更有竞争力。
