2022年酒精饮料品牌榜（英）（附下载）

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来源 / Brand Finance

本篇摘要

Corona is the most valuable beer brand in the world, valued at US$7.0 billion Corona (brand value up 21% to US$7.0 billion)retains its top position as the world's most valuable beer brand. 

Despite the pandemic causing manybars and restaurants to shut, and more recent supply chain constraints, the brand remains the mostvaluable beer brand in the world, giving the Mexican beer brand a slim margin ahead of second rankedHeineken(brand value up 23% to US$6.9 billion).

Over the course of the pandemic, the Corona brand faced some challenges, particularly in the United States, as some consumers were initially hesitant to purchase its products due to its similarity in name to coronavirus.

Despite the association between the beer brand's name and a pandemic which has killed tens of millions of people, Corona has achieved 21% growth in brand value and continues to be the world's most valuable beer brand.

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