在国际上拓展业务的 6 大理由
走向全球的 6 大理由：
新的收入潜力：通过将您的业务模式扩展到新的海外地区，您可以获得全新的受众，这意味着数百万潜在的新客户和更多的销售额。
更广泛的投资机会：将您的业务带到国外可以吸引国际投资，您可以从英国可能不存在的机会中受益。例如，许多政府为公司在其国家开展业务提供激励措施。
多元化公司市场：通过进入新市场，您可以帮助为您的收入流创建安全网。例如，如果您的国内市场的销售额下降，您就依靠其他地区的销售利润。
获得更大的人才库：国际人才库意味着您可以本地化您的业务，以更好地满足新市场的需求。通过雇用具有母语技能和不同专业背景的本地员工，您的企业将拥有为新客户群服务所需的本地专业知识和经验。
超越竞争对手：如果您可以迎合海外受众，您可以通过在竞争对手不经营的地方离开饱和市场来获得竞争优势。
全球品牌曝光：通过成功地在国际上建立您的业务，您不仅可以吸引新客户，还可以滋养您的公司声誉并获得更大的信誉。
公司在海外扩张之前应该考虑什么？
在规划国际业务扩展时，需要考虑几个因素。重要的是要考虑市场吸引力以及您的产品是否适合您想要销售的国家。在开始国际增长之前要考虑的其他因素包括：
负担能力
法律和合规风险，包括任务和雇佣法规
许可
海关
运输、履行和退货
货币
税务要求
竞争优势
文化差异和语言障碍
经济和政治稳定
客户服务期望
购买习惯
What are the benefits of expanding internationally?
Take a look at our top 6 reasons to go global:
New revenue potential: by extending your business model to new overseas territories you gain access to a whole new audience, meaning millions of potential new customers, and more sales.
A greater breadth of investment opportunities: taking your business abroad could attract international investment and you can benefit from opportunities that may not exist in the UK. Many governments, for example, offer incentives to companies to do business in their country.
Diversify company markets: by entering new markets you help create a safety net for your revenue stream. For example, if sales are going down in your domestic market, you lean on profit from sales in other regions.
Access to a larger talent pool: an international talent pool means you can localise your business to better suit the needs of your new market. By employing a local workforce with native language skills and diverse professional backgrounds, your business will have the local expertise and experience needed to serve your new customer base.
Outpace the competition: if you can cater to an overseas audience you could gain a competitive advantage by leaving a saturated market for somewhere your competitors don’t operate.
Global brand exposure: by successfully establishing your business internationally, you not only attract new customers, but nourish your company reputation and gain greater credibility.
What should a company consider before expanding overseas?
There are several factors to consider when planning international business expansions. It’s important to think about market attractiveness and whether or not your product is right for the country you want to sell in. Other factors to account for before embarking on international growth include:
Affordability
Legal and compliance risks including task and employment regulations
Licencing
Customs
Shipping, fulfilment and returns
Currency
Taxation requirements
Competitive advantage
Cultural differences and language barriers
Economic and political stability
Customer service expectations
Buying habits
