Meta已经改变了他们的设备路线图。
Meta has changed their device roadmap.

周二，在与The Verge分享的 AR 和 VR 工作路线图演示中，Meta 现实实验室部门的数千名员工分享了详细信息。总而言之，它们展示了在经历了一系列挫折和更广泛的公司成本削减之后，Meta 计划如何继续投资于消费类硬件。Meta 发言人拒绝就此事置评。
The details were shared with thousands of employees in Meta’s Reality Labs division on Tuesday during a roadmap presentation of its AR and VR efforts that was shared with The Verge. Altogether, they show how Meta is planning to keep investing in consumer hardware after a series of setbacks and broader cost cutting across the company. A spokesperson for Meta declined to comment for this story.

VR

Meta 的 VR 副总裁马克·拉布金 (Mark Rabkin) 在发布会上告诉员工，迄今为止，Meta 已售出近 2000 万台 Quest 头盔。
Meta has sold nearly 20 million Quest headsets to date, Mark Rabkin, the company’s vice president for VR, told employees during the presentation.

Quest 3

Meta的旗舰产品Quest 3将于今年晚些时候推出， Quest 3 将比 400 美元的 Quest 2 薄两倍，功能至少增加一倍，价格略高于 Quest 2。聚焦混合现实
Meta’s flagship Quest 3 headset coming later this year will be two times thinner, at least twice as powerful, and cost slightly more than the $400 Quest 2. Mixed Reality focused.

• Quest 3将推出41款新的应用程序和游戏，包括新的混合现实体验，以利用更新的硬件。
  There will be 41 new apps and games shipping for the Quest 3, including new mixed reality experiences to take advantage of the updated hardware.

Ventura

在2024年，Meta计划推出一款代号为Ventura的更“容易使用”的头显。 

In 2024, he said that Meta plans to ship a more “accessible” headset codenamed Ventura.

这款头显的目标非常简单:在VR消费市场上以最具吸引力的价格提供我们所能提供的最大冲击。The goal for this headset is very simple: pack the biggest punch we can at the most attractive price point in the VR consumer market.

La Jolla

拉霍亚，第二代Quest Pro似乎比之前计划的要晚。(Quest Pro的失败似乎超出了他们的预期)

La Jolla, the second generation Quest Pro seems further out than previously planned.

(Quest Pro was seemingly a bigger failure than they expected)

• Ventura之后听起来最接近继承者的设备将是“未来的出路”，届时 Meta 正在计划其代号为 La Jolla 的最先进头戴设备，具有照片级写实程度的编解码器的化身。

  The closest to what sounds like a successor will be “way out in the future” after Ventura in 2024, when Meta is planning its most advanced headset codenamed La Jolla featuring photorealistic, codec avatars.

  
  

我们想让它的分辨率更高，以供工作使用和真正的硬核工作、文本和类似的东西，我们想从 Quest Pro 中获取很多舒适的东西，以及它如何戴在你的头上，以及分离式架构，并将其引入舒适之中。We want to make it higher resolution for work use and really nail work, text and things like that, we want to take a lot of the comfort things from Quest Pro and how it sits on your head and the split architecture and bring that in for comfort.

新用户的粘性

目前的Quest正在努力保持新用户的粘性。
The current Quest is struggling to keep new users engaged.

“可悲的是，新加入的群体，去年圣诞节购买它的人，他们不像“早期购买它的人”那样喜欢它。sadly, the newer cohorts that are coming in, the people who bought it this last Christmas, they’re just not as into it” or engaged as “the ones who bought it early.”

• 他们推动员工努力让在VR 内容的跨平台分享变得“不费吹灰之力”，重新设计 Quest 商店以使其更加“动态”，并让开发人员能够执行自动促销等操作。

  They pushed employees to make the sharing of VR content on other platforms “trivial,” redesign the Quest store to make it more “dynamic,” and give developers the ability to do things like automated promotions.

（UP一直认为，VR内缺少便捷的体验分享，缺乏病毒性传播的基因，是VR小众的最大原因之一。）

除了 Quest 系列之外，Meta 还拥有数千名员工，他们正在构建未来的 AR 眼镜和用于控制它们的手腕设备。
Aside from the Quest lineup, Meta also has thousands of employees building future AR glasses and wrist devices for controlling them. 

AR

在周二的路线图演示中，该公司负责 AR 的副总裁亚历克斯·希梅尔 (Alex Himel) 制定了到 2027 年一系列设备的计划。
During Tuesday’s roadmap presentation, Alex Himel, the company’s vice president for AR, laid out the plan for a bevy of devices through 2027. 

2027年，Meta 将为早期采用者推出“创新”AR 眼镜系列，以及不太先进的智能眼镜“Scale”系列和其第二代神经网络智能手表。

By 2027, Meta will launch its “Innovation” line of AR glasses for early adopters alongside a “Scale” line of the less advanced smart glasses and the second generation of its neural smartwatch.

AR 眼镜：Orion

Meta 的第一副真正的 AR 眼镜，该公司已经在内部开发了 8 年，代号为 Orion，技术更先进，价格昂贵，旨在将高质量的化身全息图投射到现实世界中。据称，2024 年将有一次“内部发布”供员工测试眼镜。要到 2027 年才会向公众正式发布。

Meta’s first true pair of AR glasses, which the company has been internally developing for 8 years under the codename Orion, are more technically advanced, expensive, and designed to project high-quality holograms of avatars onto the real world. There will be an “internal launch” for employees to test the glasses in 2024. A version won’t be released to the public until 2027.

• 他们计划让AR 眼镜可全天佩戴，以取代智能手机。扎克伯格称它们为“圣杯”设备。

  They intends for AR glasses to eventually be worn throughout the day as a replacement for smartphones.Zuckerberg has called them the “holy grail” device

• Meta 计划依靠其现有的广告业务模式来帮助它从这些未来的设备中赚钱。Himel 表示，该公司认为，由于虚拟商品销售、云备份等可选附加组件和 AR 广告的结合，它可以获得比目前在社交媒体上更高的每位用户平均收入。

• Meta is planning to rely on its existing business model of advertising to help it make money off these future devices. Himel said the company thinks it can make a higher average revenue per user than what it makes currently in social media, thanks to a combination of selling virtual goods, optional add-ons like cloud backups, and AR ads.

我们应该能够经营非常好的广告业务，”他说。“我认为很容易想象当你戴上 AR 眼镜时广告会如何出现在空间里。我们跟踪转化率的能力也应该接近 100%，这是一家公司非常关注的领域。We should be able to run a very good ads business,” he said. “I think it’s easy to imagine how ads would show up in space when you have AR glasses on. Our ability to track conversions, which is where there has been a lot of focus as a company, should also be close to 100 percent.

（UP表示：置身于广告立体环绕的AR世界，噩梦要成真了吗？腾讯还有机会分一杯羹吗？）

智能眼镜系列：Ray-Ban Stories

他们还希望在2025年之前制造出带显示屏、神经接口的智能眼镜。2027年面向消费者发布。

They also hope to make smartglasses with a display and neural interface by 2025.  

今年秋天首次推出的，是 Meta 于 2021 年发布的配备摄像头的智能眼镜雷朋的第二代。

The first launch will come this fall with the second generation of Meta’s camera-equipped smart glasses Ray-Ban Stories it released in 2021.

• 2025 年，第三代智能眼镜将配备一个称之为“取景器”的显示屏，用于查看收到的短信、扫描二维码以及实时翻译另一种语言的文本。眼镜将配备一个“神经接口”腕带，允许佩戴者通过手部动作来控制眼镜，例如在想象中的方向键上滑动手指。最终，他说腕带将让佩戴者使用虚拟键盘，并以与手机相同的每分钟打字速度进行打字。

  In 2025, the third generation of the smart glasses will ship with a display that they called a “viewfinder” for viewing incoming text messages, scanning QR codes, and translating text from another language in real time. The glasses will come with a “neural interface” band that allows the wearer to control the glasses through hand movements, such as swiping fingers on an imaginary D-pad.  Eventually, he said the band will let the wearer use a virtual keyboard and type at the same words per minute as what mobile phones allow.

神经接口智能手表：集成社交媒体应用，并提供健康和健身功能

虽然 Meta 取消了其带有可拆卸显示屏和摄像头的智能手表的计划，但它仍在开发另一款智能手表以搭配其 2025 眼镜。
While Meta canned its plans for a smartwatch with a detachable display and cameras, it’s still working on another smartwatch to accompany its 2025 glasses.

我们不希望人们不得不在手腕上的输入设备和他们喜爱的智能手表功能之间做出选择，”他说。“所以我们正在构建一个神经接口手表。第一，这个设备会进行输入：输入来控制你的眼镜，输入来控制你手腕上的功能，输入来控制你周围的世界。We don’t want people to have to choose between an input device on their wrist and smartwatch functionality that they’ve come to love,” he said. “So we are building a neural interfaces watch. Number one, this device will do input: input to control your glasses, input to control the functionality on your wrist, and input to control the world around you.

演示：在视频通话中，眼镜上的摄像头显示了佩戴者的正面视角，同时手表上的摄像头显示了自拍视图。他说，这款智能手表将是眼镜本身附带的配对神经带的可选升级版，它还将与 Meta 的社交媒体应用程序（如 WhatsApp）集成，并提供健康和健身功能。

A demo of the glasses in which, during a video call, the cameras on the glasses were showing the wearer’s front-facing perspective at the same time as a selfie view was being shown from the camera on the watch. He said the smartwatch will be an optional upgrade from a paired-down neural band that comes with the glasses, and that it will also integrate with Meta’s social media apps like WhatsApp and offer health and fitness features.

如果我们的目标接近预期，那将是一项巨大的业务，一项业务不同于我们以前在手机上看到的任何业务。If we’re hitting anything near projections, it will be a tremendous business,” he said. “A business unlike anything we’ve seen on mobile phones before.

你看好Meta的四年计划吗？

消息来源参考：
https://www.theverge.com/2023/2/28/23619730/meta-vr-oculus-ar-glasses-smartwatch-plans
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