【每日英语科技新闻】Instagram Threads能否打败推特？【Day 1
【每日英文科技新闻打卡挑战 Day 1】
学习稿+重点单词表达
Can Instagram’s Threads Beat Twitter?
总结自WSJ Tech News Briefing
原视频：https://www.youtube.com/watch?v=M6lt9v7fmkk
学习稿：
In the world of social media, competitive tension is rising as Meta, the company previously known as Facebook, steps into the ring against Twitter. This clash was sparked by Meta's unveiling of "Threads", a new feature launched through Instagram. According to the Wall Street Journal's tech reporter Salvador Rodriguez, Meta's move to launch Threads via Instagram was strategic, significantly reducing the friction involved in acquiring new users.
Notably, Twitter has been battling a series of issues since Elon Musk took ownership in October. Meta has seized this as an opportunity, believing Threads can engage users longer in their social media empire, which can in turn increase the exposure to advertisements. Meta is no stranger to borrowing features from its competitors. It has had several successes with this approach in the past, with Instagram's "Stories" and "Reels" features that emulated Snapchat and TikTok respectively.
The introduction of Threads could have significant implications for Twitter, especially if Meta can lure away a large portion of its user base. While Meta already has an extensive roster of advertisers, Twitter has been struggling with its advertising revenue, already on a downward trajectory. Meta's Threads, if adopted by even a quarter of Instagram's vast user base, could pose a serious threat to Twitter's future.
重点单词表达
- Step into the ring (参与竞争/比赛): This phrase indicates that someone is entering a situation or challenge, often a competition or conflict.
- Example sentence: The young entrepreneur decided to step into the ring and challenge the industry leaders.
- Unveil (揭幕/公开): This term refers to the action of revealing or making something public for the first time.
- Example sentence: The company will unveil its latest smartphone at the technology fair.
- Reduce the friction (减少摩擦/阻力): This phrase means making a process easier or less complicated.
- Example sentence: The updated website design has helped to reduce the friction for customers making online purchases.
- Seize this as an opportunity (抓住这个机会): This phrase means to take advantage of a situation, especially to improve one's position or prospects.
- Example sentence: The developer seized the city's housing crisis as an opportunity to build more apartments.
- No stranger to (对...并不陌生): This phrase is used to indicate familiarity or experience with something.
- Example sentence: Having grown up in a tropical country, he is no stranger to extreme heat.
- Emulate (模仿): This term means to imitate or replicate someone or something.
- Example sentence: The young pianist tries to emulate the playing style of famous classical musicians.
- Battle... issues (对抗...问题): This phrase means to deal with and try to solve problems or difficulties.
- Example sentence: The company has been battling financial issues since the beginning of the year.
- Downward trajectory（下行趋势）: This phrase describes a trend or situation that is declining or deteriorating.
- Example sentence: The company's profits have been on a downward trajectory since the start of the economic recession.
