【管理辞典】Z世代 / Generation Z

「释义」

Z世代指1995-2009年间出生的一代人。美国市场营销专家就曾指出，美国本土的Z世代人数已超千禧一代，在总人口中达到最大占比。

在中国 “Z世代”人口总数和占比同样不可小觑。Z世代青年的成长过程对消费市场的影响持续加大且加重。

「应用场景」

今天，即使新冠病毒对所有年龄段的人都产生了无情的影响，但对Z世代的青少年群体的长期影响可能特别严重。

Today, even as the coronavirus has been merciless in its impact on people of all ages, the long-term effects on the Gen Z cohort of adolescents are likely to be particularly severe.

在他们的余生中，世界停止的时间将在Z世代的集体记忆中留下烙印，这是一个决定性的时刻，为他们不确定的未来注入了深深的恐惧。一夜之间，他们失去了与培养他们的老师、指导他们的教练、满足他们的俱乐部以及支持他们度过痛苦的青春磨难的朋友的日常互动。诸如舞会、戏剧、体育和毕业仪式等里程碑对社会和情感发展至关重要，每一次经历都是进入人生下一个阶段的仪式。这些被紧张地期待和兴奋地分享的青春期的生命周期标志迅速消失了。

For the rest of their lives, the time the world stopped will be seared in Gen Z’s collective memory, a generation-defining moment that instilled deep fears about their uncertain future. Overnight, they lost their daily interactions with the teachers who trained them, coaches who mentored them, clubs that fulfilled them, and friends who sustained them through the painful ordeals of youth. Milestones such as proms, plays, athletics, and the ritual of graduation can be crucial to social and emotional development, each experience serving as a rite of passage to the next stage of life. These lifecycle markers of adolescence that were nervously anticipated and excitedly shared swiftly vanished.

以上文字选自

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