Renewal-Zone：米其林总部接待中心更新︱在历史印记下应对当代挑战
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自19世纪末期创始以来，米其林就嵌入了克莱蒙费朗的场地，这里在21世纪初期成为了公司总部所在地。2021年完成交付的该项目由Encore Heureux Architectes、Constuire及Base事务所合作完成，致力于在一处温馨、独特、具有凝聚力的空间中展现米其林的集团形象，同时与一座标志性的公共广场相融合。总部的创新接待中心标志着米其林的重塑，旨在迎接21世纪的挑战；设计和操作的概念均立足于循环经济的角度，并关注对环境的影响。
Photo credit: Cyrus Cornut
Photo credit: Cyrus Cornut
“在130年的发展历程中，米其林不断改变突破以适应环境的变迁。如今，公司很自豪地揭幕翻新的总部接待中心”，米其林集团总裁Florent Menegaux解释道：“这座历史悠久的生产总部，也是我们的小型橡皮子弹公司在1889年的成立地，需要一个新的环境来推动米其林迈向未来。”
Photo credit: NC
Photo credit: Encore Heureux
为了满足米其林在不抹灭历史印记的前提下进行更新的诉求，项目明确将现有总部扩建为两层。扩建部分打造出充满活力的全新立面，并彰显出原建筑的历史结构。新项目与既有建筑相连，将接待中心和集团主入口同时涵盖其中。这里也是企业专用空间和公共广场间的可渗透界面，广场在城市和米其林集团主导的开发计划中也得到了翻新。从初期到交付，建筑方案的概念和项目的设计均在建筑咨询期内展开。这种连续进行和现场跟进的方式帮助人们更好地了解集团的特征，同时实施过程以人为本，认可用户需求并对项目进行相应调整。
Photo credit: Cyrus Cornut
Photo credit: Nicolas Trouillard
这项简约的基础理念由Encore Heureux提出，并贯穿整个项目。“为这样一家标志性企业引入潜能愿景是一项挑战，总部的未来必须由企业自身和内部合作来决定。”Encore Heureux的合伙创始人Nicola Delon谈到。在整个建筑咨询期，这一理念与在公司核心成立的工作室携手并进。与米其林团队的对话和工作坊为这一变革性总部项目的设计过程奠定了基础。
Photo credit: Cyrus Cornut
Photo credit: Cyrus Cornut
项目解决的主要挑战是将不同的空间融合起来，每天接待大量游客。21世纪初期，爱德华·米其林在广场上发起的热带温室前途未卜，如今也被保留并融入了参观体验。温室以LOGO徽标为特色，象征着该集团面向城市和世界的通透、开放的价值观。
Photo credit: Cyrus Cornut
Photo credit: Cyrus Cornut
绿树林立的广场一直延伸到加尔默罗广场边缘，并配有街具、植物和水景，确保了夏季的清新。加尔默罗广场过去仅供米其林内部员工使用，现在向公众开放。这里拥有多功能展览空间、商店、温室博物馆和温馨的咖啡厅。工作区域适应于新的工作岗位和更协作的工作方式，建筑空间的转变也将访客从公共区域引导到公司的专用空间。
Photo credit: Nicolas Trouillard
Photo credit: Cyrus Cornut
项目不仅是一座接待中心，通过结构解决了两项重要挑战：一是通透性和邻近性，另一方面是低碳足迹。巨大的玻璃立面展现出通透性，长达160米的木制遮阳篷覆盖并遮蔽阳光，为新总部赋予了独特的识别度。曲线造型是建筑设计和家具中的常见元素，也呼应了米其林的轮胎曲线。
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
项目严加控制混凝土的使用量，倾向于选择可持续来源、回收再利用和本地的材料。项目尤为关注在地性，因此参与建设的绝大多数公司都来自当地。对本土材料的采用是一项普遍目标，项目保留了场地的工业特色，并实施简约的建造原则，例如使用钢结构或让栅格和框架清晰可见。
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
专业技术、质量和创新是米其林所体现的价值观，也是Encore Heureux和Construire所认同的理念，并由他们将其融入项目过程之中。项目代表了可持续流动性所面临的新型挑战，同时诠释出米其林与克莱蒙费朗市之间的联结。
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
Encore Heureux自2001年创立以来，始终致力于探索全方位的建筑理念，运作涵盖空间、社会和城市问题的不同层面，将巧妙的效率贯穿项目中。Encore Heureux已为公共、私人或非营利客户完成了多个文化和创新设施，功能和舒适度是作品关注的核心点。这些作品涉及对既有建筑的修复以及对回收材料的重新使用，同时以未界定功能和空间的开放形式，支持使用者参与其中。2018年受到法国馆委托，Encore Heureux打造了“无限空间”展览，作为第16届威尼斯国际建筑双年展的一部分呈现出令人意想不到的空间和共同的愿景。
Photo credit: Cyrus Cornut
Photo credit: Nicolas Trouillard
Implanted on the Carmes site of Clermont-Ferrand since the company's inception in the late 19th century, Michelin's Canopy acquired its status as the company's headquarters in the 2000s. The project, delivered in 2021, and carried out in partnership between Encore Heureux Architectes, Construire, and Base, aims to embody the image of the group in a welcoming, unique, and cohesive space, while inserting itself in an emblematic public square. The headquarters' innovative new reception area symbolizes Michelin's reinvention, conceived to face 21st century challenges head-on; a design and operation that were conceptualized from a circular economy perspective, mindful of environmental impacts.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
"For 130 years, Michelin has reinvented itself time and time again to adapt to its environment. Today, the company is proud to inaugurate its renovated headquarter reception area," explains Florent Menegaux, President of the Michelin Group. "The historic manufacturing headquarters - the very same place in which our small rubber bullet company was founded in 1889 - was in need of a new setting to project Michelin into the future."
Photo credit: Nicolas Trouillard
Photo credit: Encore Heureux
In order to respond to Michelin's wish of renewing itself without erasing its past, the project's committed position is to offer an extension of the current headquarters over two levels. The extension is provided with an energetic new façade that seeks to appreciate its historic structure. The new project connects the current buildings, while simultaneously embodying a reception area and the group's main entrance. It also acts as a permeable interface between the company's private spaces and the public square, the latter of which was also renovated in a development plan conducted by the city and Michelin Group. From outline to delivery, the conception of the architectural program, and of the project's design, unfolded within the remit of an architectural consulting period. This method of continuous presence and on-site follow-up allowed for a greater understanding of the group's identity, while introducing a mindful practice that recognized the residents' needs and adapted the program accordingly.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
A simple and fundamental idea permeated the overall project suggested by Encore Heureux: "Bringing a potential vision to life for such an emblematic company was a challenge. The headquarters' future could only be decided upon in collaboration with the company and within the company itself," explains Nicola Delon, founding partner of Encore Heureux. "This idea went hand in hand through an architectural consulting period with a studio set up at the heart of the company. Dialogue and workshops with Michelin teams truly became a corner stone of the design process behind the transformative headquarter program."
Photo credit: Cyrus Cornut
Photo credit: Encore Heureux
The main challenge the project addressed was that of connecting heterogeneous spaces between themselves in a consistent union intended to receive thousands of visitors daily. The tropical glasshouse, initiated by Edouard Michelin on the plaza in the early 2000s, held an uncertain future; it was preserved in the architectural program and integrated into the visitor's experience. The glasshouse features the logo, acting as a symbol of the group's values of transparency and openness towards the city and the world.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
The tree-lined plaza extends to the edges of Carmes square, provided with furniture, greenery, and water displays to ensure freshness in the summertime. The Carmes site, historically reserved for Michelin employees, now offers public access. It features versatile exhibition spaces, a store, the glasshouse museum, and the welcoming Café Equateur. Working areas are adapted to new jobs and more collaborative working methods, and the order of the architectural program evolves to lead visitors from the public area to the company's private spaces.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
The Canopy is more than a reception building. Its structure responds to two primary challenges: transparency and proximity on the one hand, and a low carbon footprint on the other. The choice of transparency is embodied by the vast glass façade, sheltered from the sun by the wooden awnings that cover its 160-meter length, which provides the new headquarters with its unique identity. Curves are prevalent in the architectural design and furniture, mirroring those of Michelin's tires.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
Consumption of cement was extremely limited, in favor of sustainably-sourced, repurposed, and local materials. Particular attention was attached to the local area, and thus an overwhelming majority of companies that worked on the construction are local. The use of regional materials was a common goal that aimed to implement simple constructive principles without compromising the site's industrial nature, such as the use of steel for the structure, or the decision to make the grid and frames visible.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
Know-how, quality, and innovation are values that Michelin embodies. They are wholly shared by the Encore Heureux and Construire agencies that suffused them into the project process. The Canopy symbolizes the new challenges sustainable mobility is faced with, while illustrating the connection that unites Michelin and the city of Clermont-Ferrand.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
Encore Heureux has been exploring the idea of generalist architecture since 2001, operating at different levels on spatial, social, and urban issues with a tactful efficiency that pervades its projects. Encore Heureux has delivered several cultural and innovative facilities for public, private, or nonprofit clients, where questions of use and comfort were fundamental concerns. The projects included a consideration for the recovering of preexisting buildings and the use of repurposed materials, while favoring resident appropriation through unprogrammed spaces and functions. In 2018, Encore Heureux was commissioned by the French Pavilion, as part of the 16th international Venice Biennale of Architecture, for its "Infinite Places" exhibit, an inventory of spaces that embody the unexpected and a sense of common aspiration.
Photo credit: Nicolas Trouillard
Photo credit: Nicolas Trouillard
PROJECT MANAGER: MPF MICHELIN
PRIME CONTRACTOR
Architectural Team / ENCORE HEUREUX ARCHITECTES + CONSTRUIRE
Landscaper / BASE
Structure and Façade Technical Studies Office (TSO) / DVVD
Economist / HECOS
Fluid and Thermal TSO / ALTO
Acoustic TSO / ATELIER ROUCH
Roads and Miscellaneous Networks TSO / ATEVE
COMPANIES
General company / LÉON GROSSE
SURFACE AREA: 11 000 m²
PRE-TAX CONSTRUCTION BUDGET: 26 M €
DESIGN: 2016 → 2018
CONSTRUCTION: 2018 → 2021
DELIVERY: 2021
ADDRESS: 23 Place des Carmes, 63 000 Clermont-Ferrand
Project images and description provided by the architects via v2com
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