New Media Strategies - 05

★★★How Not to Say It with Your Podcasts：

■ Don’t garble断章取义/歪曲 your words. 

■ Don’t speak in a monotone单调的. 

■ Don’t record in a noisy environment. 

■ Don’t bombard轰炸 your readers with too much information. 

■ Don’t use blaring刺耳的声音, harsh music. 

■ Don’t take on the persona of a newscaster新闻播音员 or anyone else, 

just be yourself and use good grammar and voice modulation调制. 

■ Don’t publish any podcast that is not relevant to your audience. 

■ Keep your podcasts short. Each segment段 should be no longer than 

five to ten minutes long. 

■ If you use multiple segments, use music to make the transitions转场.