【管理辞典】产品经理 / product manager

「释义」

产品经理是企业中专门负责产品管理的职位，产品经理负责市场调查并根据用户的需求，确定开发何种产品，选择何种技术、商业模式等。产品经理还要根据产品的生命周期，协调研发、营销、运营等，确定和组织实施相应的产品策略，以及其他一系列相关的产品管理活动。

「应用场景」

首席运营官要充当“首席整合官”，让敏捷创新团队和业务运营部门合作，并将这种合作推广开来。例如，COO要确保敏捷团队与定价执行团队妥善合作，设计新的定价战略，确保敏捷团队对客户表示希望与产品经理密切合作的产品进行研究。他从自己的部门调来数位高层领导者加入项目融合，努力指导他们，消除运营方面的障碍。

This executive took on the role of chief integration officer, creating the processes that agile innovation teams and the operating units would need to work together and scale up. For example, he ensured that agile teams designing new pricing strategies connected regularly with his pricing execution team, and that teams studying the products that customers said they wanted worked closely with his product managers. He freed up several senior leaders from his department for Project Fusion. He committed to coaching them and to breaking through operational impediments.

以上文字选自《哈佛商业评论》中文版2020年5月刊《敏捷高管团队》

达雷尔·里格比（Darrell Rigby）萨拉·埃尔克（Sarah Elk） 史蒂夫·贝雷兹（Steve Berez）丨文

马冰仑 丨编辑