Formula1 in 2021——F1官方报告(二)

受访者分析
Global Fan Survey Sample (2005-2021)
全球车迷调查样本(2005-2021)

Age Profile of Respondents (2005-2021)
受访者的年龄概况(2005-2021)

Occupational Analysis of Respondents (2005-2021)
受访者的职业(2005-2021)

In 2021, over half of respondents consider Formula 1 as the sport they follow most avidly
超过一半 的调查者将F1视为最关注的赛车运动
Other Motorsport Series Followed (2015-2021)
其他赛车运动的关注情况

品牌调研
Formula 1 Brand Attribute Changes (2015 v. 2021)
F1品牌属性变化(2015 vs 2021)
增长最快的因素:最快、最刺激、最好的车手、最先进的技术

Formula 1 Brand Attributes (2010-2021)
F1品牌属性(2010-2021)

Formula 1 Fans Levels of Net Agreement (2010-2021)
F1车迷的看法(2010-2021)

“exciting, technological, expensive, The top five brand attributes are competitive and entertaining”
最吸引F1车迷的五大因素

