群狼调研（街头问卷调查公司）企业形象研究内容

　　群狼调研(湖南知名满意度调查公司)受顾客委托开展企业形象研究，企业形象研究内容可以包括以下方面：

　　1. 公众知晓度和认知：调查企业在目标受众中的知名度和认知水平。了解公众对企业的了解程度以及他们对企业的印象和态度。

　　2. 企业价值观和使命感：研究企业的核心价值观、使命和愿景，并探讨公众对这些价值观的认同和认可程度。

　　3. 品牌形象和认可度：评估企业的品牌形象、标识、口号和相关传播活动在目标市场中的认可度和效果。

　　4. 企业信誉和声誉：研究企业在目标受众中的信誉和声誉水平。了解公众对企业的信任度、可靠性和商业道德的看法。

　　5. 企业形象与竞争对手比较：将企业形象与竞争对手进行比较，分析企业在目标市场中的差异化优势和劣势。

　　6. 媒体评价和口碑：收集和分析媒体报道、社交媒体评论和用户口碑，了解公众对企业的评价和意见。

　　7. 内部文化和员工认同：调查企业内部文化和员工对企业形象的理解和认同程度。了解员工对企业使命和价值观的认同度，以及员工对企业形象的塑造和传播的角色。

　　8. 客户满意度和忠诚度：评估企业的客户满意度和忠诚度，了解客户对企业产品、服务和品牌的评价和意见。

　　通过进行企业形象研究，企业可以了解自身在市场中的形象和声誉，发现存在的问题和改进的机会，并制定相应的战略和措施来提升企业形象，增强市场竞争力。

　　群狼调研(长沙专业消费者研究公司)长期提供商圈消费者调查服务,通过街头拦截访问、 NPS 推荐口碑调查、电话访问、网络调查等多种形式调查服务,帮助客户了解商圈周边人群，调查覆盖了湖南及周边城市，累计完成调查样本超过100万个。

　　Research content of corporate image

　　The research content of corporate image can include the following aspects:

　　1. Public awareness and perception: Investigate the level of awareness and perception of the company among the target audience. Understand how the public knows about the company and their impressions and attitudes towards it.

　　2. Corporate values and mission: Study the core values, mission, and vision of the company, and explore the public's identification and acceptance of these values.

　　3. Brand image and recognition: Evaluate the recognition and effectiveness of the company's brand image, logo, slogan, and related communication activities in the target market.

　　4. Corporate reputation and credibility: Research the level of reputation and credibility of the company among the target audience. Understand the public's perception of the company's trustworthiness, reliability, and business ethics.

　　5. Comparison with competitors: Compare the company's image with its competitors, analyze the differentiation advantages and disadvantages of the company in the target market.

　　6. Media evaluation and word-of-mouth: Collect and analyze media coverage, social media comments, and user reviews to understand the public's evaluation and opinions of the company.

　　7. Internal culture and employee identification: Investigate the internal culture of the company and the degree of employee identification with the corporate image. Understand the employees' identification with the company's mission and values, as well as their role in shaping and disseminating the corporate image.

　　8. Customer satisfaction and loyalty: Evaluate the customer satisfaction and loyalty of the company, understand the customers' evaluation and opinions of the company's products, services, and brand.

　　By conducting research on corporate image, companies can understand their image and reputation in the market, identify issues and improvement opportunities, and develop strategies and measures to enhance their corporate image and strengthen their market competitiveness.