【顶级大师课】《销售与说服的技巧》超级畅销书作家-丹尼尔·平克亲授
1.认识你的老师(AV772699171,P1) P1 - 02:30
The essence of persuasion: It's all about changing people's minds in a way that gets them to do something.
4.服务于你的受众(AV772699171,P4) P4 - 00:05
Ultimately, what we do as persuaders and sellers is we serve other people. We want to help to move them to a better place.
4.服务于你的受众(AV772699171,P4) P4 - 00:45
turn your selling into serving:
- make it personal (put a human face, learn how to improve a person's life)
- make it purposeful
4.服务于你的受众(AV772699171,P4) P4 - 03:31
If other person does what you ask them to do, will they be better off?
If other person does what you ask them to do, will the world be slightly be better off?
6.清晰度：让信息是有效的(AV772699171,P6) P6 - 01:13
- information access -curating
- problem solving - problem finding (identify hiddend problem)
6.清晰度：让信息是有效的(AV772699171,P6) P6 - 05:18
Five why? ask five questions starts with why
