Blue Ocean Strategy - 10

-Using the Pioneer-Migrator-Settler (PMS) Map-

（先驱者-移居者-定居者）

Not necessarily in developing new technologies but in 【pushing

the value they offer customers to new frontiers】.

The more an industry★行业/产业 is populated by settlers, the greater

is the opportunity to value-innovate and create a blue ocean 

of new market space.

一个行业中的定居者越多，进行价值创新和创造新的市场蓝海的机会就越大。

Senior executives should be well aware that even though settlers have 

marginal微小的 growth potential, they are frequently 【today’s cash generators】. 

-Overcoming the Limitations of Strategic Planning:-

By being built around a picture, it addresses many of

managers’ discontents with existing strategic planning and 

yields much better results. 

-★★★

As Aristotle pointed out, 【“The soul never thinks without an image.”】

The methods of visualizing strategy proposed here

will put strategy back into strategic planning, and they will 

greatly improve your chances of creating a blue ocean.