有声书 | 英语原版有声书

Good Strategy/Bad Strategy: The Differenceand Why It Matters

Product details

Listening Length 11 hours and 49 minutes

Author RichardRumelt

Narrator SeanRunnette

Audible.com Release Date May 14, 2019

PublisherRandomHouse Audio

Program TypeAudiobook

Version Unabridged

LanguageEnglish

Best Sellers Rank #3,195 in Audible Books & Originals

10 in Strategy & Competition

16 in Strategic Business Planning

23 in Systems & Planning

Good Strategy/Bad Strategy clarifies themuddled thinking underlying too many strategies and provides a clear way tocreate and implement a powerful action-oriented strategy for the real world.

Developing and implementing a strategy isthe central task of a leader. A good strategy is a specific and coherentresponse to - and approach for - overcoming the obstacles to progress. A goodstrategy works by harnessing and applying power where it will have the greatesteffect. Yet, Rumelt shows that there has been a growing and unfortunatetendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords,motivational slogans, and financial goals with “strategy”.

In Good Strategy/Bad Strategy, he debunksthese elements of “bad strategy” and awakens an understanding of the power of a“good strategy”. He introduces nine sources of power - ranging from usingleverage to effectively focusing on growth - that are eye-opening yet pragmatictools that can easily be put to work on Monday morning and uses fascinatingexamples from business, nonprofit, and military affairs to bring its originaland pragmatic ideas to life. The detailed examples range from apple to GeneralMotors, from the two Iraq wars to Afghanistan, from a small local market toWal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the LosAngeles Unified School District, from Cisco Systems to Paccar, and from GlobalCrossing to the 2007-08 financial crisis.

Reflecting an astonishing grasp andintegration of economics, finance, technology, history, and the brilliance andfoibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’sdecades of digging beyond the superficial to address hard questions withhonesty and integrity.