【龙腾网】与中国相比，为什么印度不被认为是更大的游戏市场?
Why is India still not considered to be bigger market for games when compared to China?
与中国相比，为什么印度不被认为是更大的游戏市场?
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MobileDon
China and India have similar populations. Many Indians WILL play games (PUBG Mobile, Clash of Clans).
So, why do markets cater to China than India?
中国和印度的人口差不多。许多印度人会玩游戏（吃鸡、部落冲突等）。
所以，为什么市场迎合中国而不是迎合印度呢?
osvg
China has more wealth per adult compared to India. Per this source it's like 5-6x difference.
与印度相比，中国的人均财富更高。大概是5-6倍的差距。
Speech500
India (1.3 billion people) has an overall GDP about the same as the UK (66 million people). That's how poor India is. Or in other words, take what the each Brit earns each year and spread that money between 20 people, that's how poor the average Indian is. They just doesn't have enough expendable income to make it worth tailoring the video game market to them.
印度(13亿人口)的GDP总量与英国(6600万人口)相当。这就是印度的贫穷程度。换句话说，取每个英国人每年的收入，将这笔钱平均分给20个人，这就是印度人的平均贫穷程度。他们没有足够的可支配收入，所以不值得电子游戏市场为他们定制游戏。
RushofBlood52
What's terrible about looking at wealth gaps to determine who can spend money?
对比贫富差距来决定谁能花更多的钱有什么糟糕的？
Nerevarine76
Wealth gap means almost nothing. You should be looking at median real wages and standard of living for India instead. Example, US has sizable income equality but high median real wages and standard of living. The poor in the US are richer than much of the rest of the world.
贫富差距几乎毫无意义。相反，你应该关注印度的实际工资和生活水平的中位数。例如，美国收入相当平等，但实际工资和生活水平中位数较高。美国的穷人比世界上许多国家的穷人更富有。
RedditorDoc
I would think that this would factor in a lot. It’s one of those Factfulness quips where people outside India perceive it as a poor country with no market for leisure or gaming, when in reality it’s one of the biggest untapped markets due to its growing young population.
我认为这有很多因素。印度以外的人认为印度是一个贫穷的国家，没有休闲或游戏的市场，这是一种错误的看法，事实上，由于年轻人口的增长，它是最大的未开发市场之一。
jwinf843
It's only untapped if that growing young population has any wealth to tap into at all.
只有当增长的年轻人口有钱可用时，印度才算是未开发的市场。
rather_be_a_hobbit
Bingo. Always go where the money is.
市场总是去到有钱的地方。
Nazi_Marxist
How is Chinese wealth so high? I thought a decent chunk of them worked in sweatshops for literally pennies
中国人这么有钱？我还以为他们中有很多人在血汗工厂工作，工资只有一点点。
cstmorr
I've spent a decent amount of time studying India specifically. At a basic level it's simple: Indian gamers exist and want to play but don't spend money, primarily because they don't have it and secondarily because the mechanisms and habits aren't developed (people don't have credit cards, app store prices aren't tuned to their economic level, they aren't used to the idea of paying in-game). As a result, the value of the Indian market is less than developed countries a tenth of its size.
The interesting question is when Indian gamers will start spending money. In mobile, some do already. But on average the typical Indian gamer has little to no money to spend and may not even have a device that can run a game like PUBG Mobile -- extremely low end smartphones, made in India and sold for very low prices (like sub $100 or even half that) are a thing. You'll see game companies in India, that understand the issue, start to make more money over the coming years. But for India to be a "big" market could take 5-10 years.
zerounodos
The same thing happens with Latin America, half a continent, and we're 639 million people, but little to no industry caters to us because we just fucking LOVE pirating stuff, except for some obvious Football Games (FIFA, PES), and Online Gaming (Overwatch, CS:GO, LoL and Dota 2 seem to be the biggest ones. Also Fortnite and PUBG. At least in the past, private servers for MMORPGs like Lineage 2, Wow and such were rampant).
The biggest consoles down here were the PS2 and the 360 because of how easily they were hacked into, but MOST people play on PC, where you can pirate most games. It happens with movies and music too. Netflix has been the biggest exception to this rule, as is Spotify.
同样的事情也发生在拉丁美洲, 半个大陆,我们有6.39亿人, 但几乎没有哪个行业迎合我们，因为我们TM的爱盗版东西，除了一些明显的足球游戏（FIFA，PES）和在线游戏（守望先锋，CS:Go，LOL和Dota 2似乎是最大的。还有堡垒之夜和吃鸡）。至少在过去，像天堂II、魔兽世界之类的MMORPG私人服务器非常猖獗。
这里最多的游戏机是PS2和360，因为它们很容易被入侵，但大多数人都在电脑上玩，在电脑上你可以盗版大多数游戏。电影和音乐也是如此。Netflix是这条规则的最大例外，Spotify也是如此。
limitedmage
Netflix and Spotify have shown that if you offer media legally and conveniently at affordable prices people WILL pay for it. $60 USD for a game is too much for the average person in Latin America to pay. In Colombia where I'm from that is around a whole week's worth of work at minimum wage.
Netflix和Spotify已经表明，如果你以合理的价格合法、方便地提供产品，人们会为此付费的。一个游戏60美元对拉丁美洲的普通人来说太贵了。我来自哥伦比亚，60美元相当于我一周的工作的最低工资。
Yorikor
Isn't there also heavy taxation on consoles and other electronics? Or is that exclusive to Brazil? I could get my facts jumbled up here.
游戏机和其他电子产品是否也征收重税？还是只有巴西是这样？我可能把事实搞混了。
ManchurianCandycane
From what I've heard it's Brazil that has insane import taxes on electronics, anywhere from double to 10x the of the device cost itself.
据我所知，巴西对电子产品征收的进口税高得离谱，从设备本身成本的两倍到10倍不等。
upfastcurier
dota 2 and fortnite are free btw
说一下，dota 2和堡垒之夜是免费的。
zerounodos
Yes, I know. CS:GO and LoL are free too.
是的，我知道。CS:GO和LoL也是免费的。
Rapsberry
India is far, far poorer than China
I don't think there's a statistic for number of gaming devices, but if you just look at the number of people on the Internet (as a proxy for number of PCs and smartphones), the difference is staggering:
54% of Chinese people are on the Internet, compared to only 29% in India
印度比中国穷得多。
我不认为游戏设备的数量有统计数据，但如果你只是看上网的人数，差别是惊人的:54%的中国人使用互联网，而印度只有29%。
nsan3lik3h3ll
Answer to your question is, most Indian gamers have less spending power than Chinese gamers because playing video games is still considered as a casual hobby and Indian parents don't let their children play video games all day. Even if Indian gamers are interested in buying the particular game they won't be doing a recurring expenditure on the same thing (such as paid dlcs/ micro transactions/ battle pass etc). So either they go for a cheap alternative or adopt the piracy method. Also Indian gamers like 'free stuff' that's why PUBG Mobile is still going well in India. So if any game developing company is interested in entering the Indian market there are 2 words for you 'Mobile' & 'Free to play'. Sorry for my bad English.
大多数印度玩家的消费能力低于中国玩家，因为玩电子游戏仍然被认为是一种业余爱好，而且印度父母不让他们的孩子整天玩电子游戏。即使印度玩家有兴趣购买特定的游戏，他们也不会在相同的事情上重复支出(例如付费的DLC、微交易、战斗通行证等)。所以他们要么选择廉价的替代品，要么选择盗版。另外，印度玩家喜欢“免费的东西”，这就是为什么吃鸡在印度运行良好的原因。因此，如果有哪家游戏开发公司有兴趣进入印度市场，有两个建议：手机和免费。
抱歉，我的英语不好。
MadMax0526
Many reasons. The low penetration of internet (which is changing), love of piracy, and lack of knowing better (which is also changing), pricing point (as a lot of people mentioned, we don't have much disposable income), and most damning of all, the reluctance to recognise video games as a legitimate form of entertainment, on par with the movie industry. A lot of people as the common question,"what's the point of playing video games? Will it feed you?" with a straight face, but then turn around and welcome going to the movies, while not recognising the hypocrisy of that position.
India is more of a budding market, which will take some 5-10 years to fully develop, as attitudes change.
synopser
After going there and seeing it for myself, it makes perfect sense. India is poor. Like dirt poor. There are rich neighborhoods in richer cities, and these people play games. However, Indian people live in poverty. You could be above average if you make $1 an hour. Just think about that.
China is poor, but even the poorest of the poor people in china have smartphones. It's unbelievable. Somebody with a public service job that makes about $4 an hour has a brand new 6" smartphone - manufactured in China, which keeps the costs very low.
在我亲自去印度看了之后，这一切都是合理的。印度很穷，在富裕的城市里有富裕的社区，这些人玩游戏。然而，印度人民生活贫困。如果你每小时挣1美元，你就能超过平均水平。想想看吧。
中国很穷，但即使是中国最穷的穷人也有智能手机。真是难以置信。一个从事公共服务工作的人每小时挣4美元，拥有一部全新的6英寸智能手机——中国制造的，这使得成本非常低。
