是谁给了杜嘉班纳(Dolce&Gabbana)勇气去起诉揭发他们辱华的人诽谤罪?


不知道大家是否还记得2018年杜嘉班纳(Dolce&Gabbana)的广告中暗讽中国人用筷子的广告事件,以及之后主理人Stetano Gabbana的辱华言论(公关解释「账号被盗,非本人言论」),引起了全民抵制,京东天猫下架产品,迪丽热巴终止与品牌合作,众明星也都拒绝出席将要在上海举办的时装秀,使其不得不被取消。




整个事件将Dolce&Gabbana的傲慢与偏见一览无遗。但随着事态的不断发酵,最终资本坐不住了,在2018年11月23日,Dolce&Gabbana的两位主理人一起向全球华人发布了道歉视频,并在结尾处用中文说出了「对不起」。
“在过去的几天,我们认真地反省,对于自己的言行给中国人民及国家带来的一切,我们感到十分悲伤。我们的家庭教育教导我们对世界上不同的文化必须报以尊敬,于此,面对我们在文化上理解的偏差,希望得到你们的原谅。我们对这份致歉声明十分重视,在此正式向全球华人致上最深的歉意。
一直以来,我们对中国的热爱一如既往,无数次的造访让我们更加深爱上中国的文化。当然,我们还有很多要学习的地方。对于之前我们的表达所犯下的错误,我们必须表达歉意。我们绝对不会忘记这次的经历及教训,这样的事件也绝对不会再发生。同时,我们必竭尽全力更加理解及尊重中国文化。
最后,我们发自内心请求得到你们的原谅。对不起”
一份感受不到真诚的「道歉」

虽然事情以道歉结束,但是这几年的D&G在国内依然不受待见,没有带货,没有热度,没有流量,之后销售报告上显示其在中国的销售额下降了98%。虽然D&G最近也在试图重新回归,参见中国进出口贸易博览会,春节推送,海报中的亚裔面孔等等,但是今天,这个品牌背后虚伪的本质被爆了出来!


时尚纪检委@diet_prada是最早在社交媒体上控诉D&G「筷子广告」的,之后也曝光了Stetano Gabbana的言论。在今天早上,@diet_prada发布了一则声明,在里面提及到自己在2019年初便被D&G公司提起诉诽谤,指控因为@diet_prada的报道而损失了收入和其他机会,并要求其赔偿D&G受到的损失300万欧元,赔偿Stetano Gabbana个人100万欧元。而自己虽然是一家小公司,但决定不再对这种威胁保持沉默,将为自己的言论自由去辩护,为全世界反种族歧视,提高时尚行业道德做出努力。同时也得到法律界朋友们的帮助,愿意为其共同面对。
With so much anti-Asian hate spreading in the U.S., it feels wrong to continue to remain silent about a lawsuit that threatens our freedom of speech. We are a small company co-founded by a person of color, trying to speak out against racism in our own community.
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The lawsuit argues that we should be held responsible for lost revenue and other harm to Dolce & Gabbana and its co-founder Stefano Gabbana after we criticized their 2018 advertising campaign on Weibo for its stereotypical and sexist depiction of a Chinese woman, and revealed anti-Asian remarks originating from Gabbana’s Instagram account.
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Following the widespread negative response to its advertising campaign and the withdrawal of many Chinese models and guests from a planned fashion show in Shanghai, the event was canceled and Dolce & Gabbana issued a public video apology featuring its founders. Shortly thereafter, in early 2019, the brand filed an action for defamation demanding that we pay damages in the amount of €3 million for Dolce & Gabbana and €1 million for Stefano Gabbana.
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The nonprofit Fashion Law Institute, based at Fordham Law School, is coordinating our defense through its pro bono clinic in collaboration with Italian law firm AMSL Avvocati, which has graciously agreed to represent us at a reduced rate. Having cultivated Diet Prada as a platform where we can denounce racism, amplify stories from the larger BIPOC community, and hold the fashion industry to a higher ethical standard, has been one of the most rewarding experiences thus far and our only hope is to protect that. ❤️, DP.


D&G这一出还真的是不要脸,在中国道歉完后,立刻就在意大利对在美国的@diet_prada提起诽谤诉讼,巨额的赔偿金要求就是一种变相的威胁(为名誉打官司1元赔偿的新闻不少见),而各个国家对于言论问题的法律处理也不尽相同,对于语境语气及公共影响的判断也不一样,这种异国处理就是在消耗财力和时间。整个的操作其实就是迫使对方承认诽谤,然后洗白自己,感觉是被网络暴力了一样。真的是太无耻,不去反思自己的行为,反而店大欺人,表面一套背地里一套,这样的品牌还是继续凉着吧。

Against Racism

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