2021年全球“千禧一代”和“Z世代”调查（英文版）（附下载）

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Millennials and Generation Zs came of ageat the same time that online platforms andsocial media gave them the ability and powerto share their opinions, influence distantpeople and institutions, and question authorityin new ways. These forces have shapedtheir worldviews, values, and behaviors.

Digital natives’ ability to connect, convene, and createdisruption via their keyboards and smartphones has hadglobal impact. From #MeToo to Black Lives Matter, fromconvening marches on climate change to the Arab Spring, from demanding eco-friendly products to challenging stakeholder capitalism, these generations are compelling realchange in society and business.

The lockdowns resulting from the COVID-19 pandemiccurtailed millennials’ and Gen Zs’ activities but not their driveor their desire to be heard. In fact, the 2021 Deloitte GlobalMillennial Survey suggests that the pandemic, extremeclimate events, and a charged sociopolitical atmosphere mayhave reinforced people’s passions and given them oxygen.

来源：德勒

作者：佚名

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