外贸开发信怎么写？开发信获客的技巧全在这！
See ya~我是真心分享外贸干货的Annie，开发信回复率低，不会写，词穷，导致做外贸业务的你频频受阻，实在太难受了，要想成为一个成功的业务员，必然要学会写开发信，那开发信写的好坏也天差地别，优秀业务员的开发信打开率就是很高，为业务提升带来了很多质变，在这方面我个人觉得最重要的是自己的思考和总结提升。办法其实很多都一样。今天Annie在这里分享一下自己的开发信思路，如果表达的不够正确，也欢迎大家指出。
我从八个技巧和六个我常用的模板出发，如果用了我的办法，不代表能立马开大单，但至少可以保证有稳定的回信率。
（篇外话：Annie为您准备了广交会和客户卡片资源，关注公棕号Annie外贸分享回复：外贸资料，即可领取）
Annie的8个开发信细节技巧
标题：产品名称即可，不要添加多余语言。
开头语：简洁带过，展示你是专业老练的商人。避免过多寒喧。
避免主动介绍自己太过详细，避免给人推销的感觉。不过多介绍自己会给客户自信和专业的印象，这对你来说非常重要。通常两句介绍即可。
简洁开头后立即进入正文，即报价。客户最关心的是产品规格与价格。如果不能提供客户需要的东西，他们可能不会回复。立即进入报价能展示你的专业和诚意，节约双方时间，特别是对于欧美商人。
报价必须是实价，并与市场行情相符。价格过低会让客户觉得你不是专业人士，价格过高则会吓跑客户。了解市场行情后再报价尤为重要，对于新产品和外贸公司尤其如此。
第一次联系客户时最好不要主动附上图片，以免被删或被国外反垃圾邮件软件拦截。
第一次联系客户最好使用HOTMAIL邮箱或在邮件中附上你的更多最新资料，请注意中国邮件服务商（如QQ邮箱）可能会被国外列入黑名单，你发送的邮件可能无法进入客户的邮箱，或者客户回复的邮件你也无法收到。使用HOTMAIL邮箱一般不会有这个问题。
建议：如果你无法提供有竞争力的价格，最好不要联系客户，因为如果无法报价，很可能无法成交。不仅客户可能不会理你，你也会浪费你和客户的宝贵时间。对于外贸公司来说，更好地努力在货源方面下功夫会取得更好的效果。
总之，联系客户的目的是为了最终成交。为了实现这个目标，你至少要满足产品规格相符和提供适当的出口报价这两个要求。直接讨论这两个重要问题不仅符合外国客户的喜好，而且能大大缩短成交的时间，何乐而不为呢？
6个打开率超90%的外贸模板！
====================示例一====================
Dear Sir/Madam(注意替换）:
How are you along with your business?We wish all Fine.
I am replying to your Buy Requirements in http://www.******.com/（信息来源渠道不同，注意替换）in which you indicated the need for ****** 产品类别不同，注意替换）.We, ***, Readyto be your Reliable Business Partner fromChina.
Please send us your more details and specifications about your order. As you know, the price ismainly related with********（产品类别不同，影响价格的主要因素不同，注意替换）. Inaddition,we also accept order according to the sample or manuscript you send to us.
Our collection of Latest Price-lists of several Categories of products, such as***,***,***,***,***(产品)etc. are ready for your reference.
As adding and receiving all Price-Lists into and from the Email Attachments are difficult forboth of us, we have put them online,so that you can view or download them freely. All thePrice-lists are clean, free of virus.
Please check the links*********.pdffor our Latest Price-lists.
Join hands with ******, then Co-Win!
At last could you let me know more about your business, and then we can help you better. I haveseveral questions hopefully you could answer:
1,Have you imported from China?
2,Your Annual Turnover Capacity?
3,Are you selling to domestic or worldwide?
Hope we can ******（这里根据所要求的合作意愿进行修改）!
Looking forward to hearing from you soon.
Best regards!
Sincerely yours,
*****
===================示例二===============
Have you ever seen [product] with [special feature]?
Dear **,
Your company, as a leading provider of [product], would be interested in this kind of [product] with [special feature]. Please take a look at what we produce: [insert product picture, tech data and brief benefits] We are manufacturing [product] in China and have been exporting to EU for more than three years.We can be your supplier with [quality issues]. Please contact me at ......
结尾签名等。
=================示例三================
Hi there!
We now have some amazing*** in stock - see the pictures below. They are selling extremely well in <location>, <location> and <location>, so if you would like to be the first to introduce these to your area let me know as soon as possible.My name is*** from ****(****location) and we manufacture high quality and affordable ****and ****. For a personalised touch and boosted sales, we also provide a custom design OEMservice to our clients.I am online most of the day, so you can talk to me there, send me an email or call me - I can help you finalise your order and make the whole process effortless. My company ***was establised in *** and since then we have been doing business with many famous companies, such as *****. We've received great reports from them and you will find our service to be five star inquality - trust me.The attached products are two of our latest releases. One is **** and the other is a *****. We also have many attractive products suitable for promotion or Xmas gifts, such as ****.*****.Please visit our website www.*******.com or contact me directly, so we can help each other!
Best Regards.
======================示例四===================
Dear sir or madam,
Have a nice day!
We obtain your buying message from XXX.This is****** Co,Ltd. We are a professional ** manufacturer, we are dealing****** products, which in lines of ***,***,****,****and many more.We can produce products according to your requirement.Our products all in the excellent quality with competitive price.If you need our quotation pls send me your enquiry to me by email.Pls send your enquiry to: XXXX，If anything i can do for you pls feel free to contact me at any time.Sincerely hope we will establish good business relation with your esteemed corporation.waiting for your kindly reply.
Best regards,
**
******* Co.,Ltd
E-mail:XXX@xftrade.com
TEL: xx xxx xxxxxxxx
FAX: xx xxx xxxxxxxx
http://www.xxxxx.com
=================示例五=================
Dear Mr. Jones:
We understand from your information posted on XXXX that you are in the market for ****. Wewould like to take this opportunity to introduce our company and products, with the hope that wemay work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of *****. We have enclosed ourcatalog, which introduces our company in detail and covers the main products we supply atpresent. You may also visit our online company introduction at Iran warning $33,000,000,000,00 Strike out Coming Soon Radio iran strikes down iran radio Sex Free Porn 24 hour iran radio Live Sex Chat Coming Soon iran Radio Los Angeles Free Sex on US airwaves broadcasting and online 24 hours a day Porn 24 hour Free Live sex porn Iranian Sex Free Chat Coming Soon Radio iran Radio iran Sex Free Listen Online Porn 24 hour Live stream Chat Coming Soon Persian language radio station Iran Radio Free persian Sex Porn 24 hour Free Live Chat. whichincludes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you aquotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon. Sincerely,
John Roberts
====================示例六====================
Dear Manager Director
It is glad to write to you with keen hope to open a business relationship with your esteemed company in XXX
XXX is a large manufacturer of XXX.With more than 15 years' experience in designing and manufacturingXXX, we provide high quality of XXX with **** items for our customers from******(location)With modern manufacturing factories covering about XXX ourcompany's annual manufacturing capacity is XXX mainly for XXXXincluding xxxxThe aim of the company is to provide perfect quality, competitive marketing prices, goodservices and to meet the needs of the customers.we would like to establish a long-term businessrelationship of mutual benefit with customers all circles and to become one of the most reliableChinese supplier for the customers all over the world.For more information, pls kind visit our website:xxxxIf you are interested in our products, please contact us at any time.We thank you very much for your attention and look forward to your reply soon.
Sincerely Yours,
*****
当然我的模板和思路也仅供给你提供一种思维方式,有些适用于纺织,有些适用于电子电器.有些适用于机械等.大家看哪个模板好,可以套用,再完善.加点自己的行业频替换，天界创意进去就更好了。
往期回顾：
