The 4th ChinaLuxury Digital Innovation Summit 2023

由ECV主办的2023第四届中国奢侈品数字化创新峰会将于6月26日-27日在上海隆重召开！

此次会议将线上线下同步举行，重点讨论后疫情时代奢侈品行业主要的数字化战略与趋势，探讨数字化技术如何成为与消费者沟通的有效手段和关键媒介，如何做好线上消费者洞察，以及在碳中和的背景下奢侈品行业如何应对气候变化，推进可持续发展。本次峰会将为品牌主提供良方，使之得以构建实现长期数字化转型的能力，同时在数字世界中保持奢侈品牌传统，从而在2023年及未来制胜中国市场。

The 4th China Luxury Digital Innovation Summit2023 organized by ECV will be held in Shanghai from June 26 to 27. The summitwill be held in-person and online.

Thisconference will focus on discussing the main digital strategies and trends ofthe luxury industry in the post-epidemic era, discussing how digital technologycan become an effective means and key medium for communicating with consumers,how to make online consumer insights, and how to achieve carbon neutrality. Inthe context of how the luxury industry responds to climate change and promotessustainable development. The summit will provide brand owners with a recipe forbuilding their ability to achieve long-term digital transformation whilemaintaining luxury brand heritage in a digital world to win the Chinese marketin 2023 and beyond.

部分议题 PartialTopics

• 新市场格局下的奢侈品发展机遇与挑战

• 元宇宙营销：突破传统界限，打造沉浸式购物体验

• 数字化如何助力重塑品牌力

• 奢侈品全触点营销：从经典零售商业模式到数字化建设的挑战

• 数据驱动营销与定制化如何改变奢侈品行业的游戏规

• 数字化重塑零售体验

• 后疫情时代，中国消费者回流趋势与展望

• 酒店创新如何创造竞争优势

• 可持续发展概念如何赋能奢侈品牌营销

• Opportunities and Challenges for LuxuryGoods Development under the New Market Structure

• Metaverse Marketing: Pushing TraditionalBoundaries to Create an Immersive Shopping Experience

• How Should Luxury Brands Closely TrackConsumer Dynamics in the Digital Age?

• Luxury Full-touch Marketing: From theClassic Retail business Model to the Challenge of Digital Construction

• How Data Driven Marketing &Personalization Change the Game in Luxury

• Fashion Luxury in China Social DigitalWorld

• In the Post-epidemic Era, the Trend andProspect of Chinese Consumers Returning

• Hotel Innovation and the Creation of CompetitiveAdvantages

• Sustainability Concept Empowers BrandMarketing

部分演讲嘉宾 PartialSpeakers

勘讯、安永、GUSTO、玩美移动、香港纺织服装研究院、TecRetail、发发奇、妃鱼、康纳利、欧莱雅、历峰集团、德勤、天猫、裸心集团……

Sponsors