每日新闻(54)【对抗通胀,印度达美乐推出0.6美元的全球最便宜披萨】
The world's cheapest Domino's pizza is in inflation-hit India. It costs $0.60
Q: How does
the world's biggest pizza brand respond to high inflation
in the world's most populous nation? A: With the world's cheapest Domino's pizza.
The 49-rupee ($0.60) pizza
in India, Domino's No.1 market outside America,
is the tip of the spear
in its fight against
rampant
inflation
(
that's squeezing profits and pricing out many customers
)
, according to the CEO of its
franchisee
there.The company wants to "own that price point",
said Sameer Khetarpal
, confirming the
stripped-down
, seven-inch cheese pizza with a sprinkle of
basil
and
parsley
is Domino's cheapest anywhere. "You are coming to the store or open the app, because there is a 49-rupee
callout
,"
he said
, adding that Domino's global team supported the plans. "
Customers are going to eat out less
because prices are higher everywhere-our existing consumers should not go out to some competition."
生词/组:
rampant inflation 通货膨胀;恶性通货膨胀
franchisee 特许经营人;获特许权的人
stripped-down 精简的;拆开的;拆卸的;
basil 罗勒(叶子碧绿芳香,用于烹调)
parsley 欧芹;荷兰芹
callout 详图索引;插图的编号;标志;标称
go out 熄灭,熄灭;与…交往,与…谈恋爱;
译文:
世界上最便宜的达美乐披萨位于通货膨胀严重的印度。它的价格是0.60美元
问: 世界上最大的披萨品牌如何应对这个世界上人口最多的国家的高通胀? 答: 推出世界上最便宜的达美乐披萨。 达美乐在美国以外的第一大市场印度的49卢比(0.60美元)披萨是达美乐对抗猖獗通货膨胀的尖兵,该通货膨胀挤压了利润,并使许多客户望而却步。Sameer Khetarpal表示,该公司希望“拥有这个价格点”,并证实这种带有罗勒和欧芹的七英寸奶酪披萨是达美乐在任何地方最便宜的。他说:“你来商店或打开应用程序,因为有49卢比的提示。”他补充道,达美乐的全球团队支持这些计划。“顾客将减少外出就餐,因为各地的价格都更高——我们现有的消费者不应该去参加一些竞争。”来自路透社(Reuters)