Lesson26 征购大饼干筒
Procuring Big Biscuit Barrels
没有人能避免受广告的影响。
No one can avoid themselves from affected by advertisements.
尽管我们可以自夸自己的鉴赏力如何敏锐,
Though we can vouching ourselves’ acute taste,
但我们已经无法独立自主地选购自己所需的东西了。
we cannot procure things we need independently.
这是因为广告在我们身上施加着一种潜移默化的影响。
That’s because advertisements affect us potentially.
做广告的人在力图劝说我们买下这种产品或那种产品之前,已经仔细地研究了人的本性,并把人的弱点进行了分类。
Before those who making advertisements tried to persuade us buying this or that products, they have researched our natural instincts attentively,and categorize our weakness.
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
Many years ago people who make advertisements discovered that we all like things we can get free.
凡是用“免费”这个神奇的词开头的广告很少会失败的。
It’s seldom for the advertisements which start with “free” have failed.
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
Nowadays, people who make advertisements not only supply free samples, but also offer cars, houses and traveling around the world freely.
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
They designed hundreds of competitions, and someone can win huge amount of money in it.
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
Video and television make people who make advertisement can attract millions of people’s attention through this measure.
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
Once there was a company which produce biscuits invite audience bake biscuits and send them to their factory in a program on TV.
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
They would like to buy the largest biscuit for 10 dollars per pound.
这次竞赛在听众中引起极其热烈的反响。
This competition got a very fervent reaction among audience.
不久,形状各异,大小不一的饼干陆续送到工厂。
Biscuits in different shape and different size were sent to the factory soon.
一位女士用手推车运来一个饼干,重达500磅左右。
A lady transported a biscuit with a handcart, which weights almost 500 pounds.
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
A few moments later, a man also brought a big biscuit, which saturate the car trunk fully.
凡送来的饼干都仔细地称量。
All the biscuits sent were weight attentively.
最重的一个达713磅,看来这个饼干获奖无疑了。
The heaviest one weight up to 713 pounds, which seems to be the prized one undoubtedly.
但就在竞赛截止时间将到之际,
But just before the expiration of the competition reached,
一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
A truck entered the factory, and delivered a biscuit Leviathan which weights 2400 pounds.
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
It’s baked by a college student, consuming more than thousand pounds flour, 800 pound sugar, 200 pound animal axunge and 400 pound other ingredients.
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
The biscuit was so heave that even using a crane to unsnatch it from the truck.
饼干公司不得不付出比他们预计多得多的钱,
The biscuit company have to pay money far more than they budgeted.
因为为买下那学生烘制的饼干他们支付了24,000美元。
because they pay 24,000 dollars in purchasing the biscuit that student baked.